Booking HoldingsFRA:PCE1 -0.95%89 FCF Yield % is 6.42 as of Jun. 29, 2026, which is 25% above its 10-year median of 5.12. GuruFocus rates FRA:PCE1 with a GF Score™ of 89/100 and a GF Value™ of €192.08 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 856 Travel & Leisure companies, Booking Holdings ranks better than 63.67% on this metric.
FCF Yield % is calculated as Free Cash Flow divided by Market Capitalization. It is a financial solvency ratio that compares the free cash flow a company is expected to earn against its market value.
Similar to Earnings Yield %, FCF Yield % is financial solvency ratio. A lower ratio suggests a less attractive investment, indicating that investors might not receive substantial returns in proportion to their investment. Conversely, a high free cash flow yield signals that a company generates sufficient cash to comfortably meet its debts, obligations, and dividend payments, making it a promising investment choice.
Booking Holdings FCF Yield % Related Terms
Booking Holdings FCF Yield % Historical Data
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The historical data trend for Booking Holdings's FCF Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:PCE1 vs ABNB, RCL, VIK: FCF Yield % Comparison
For the Travel Services subindustry, Booking Holdings's FCF Yield %, along with its competitors' market caps and FCF Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Booking Holdings FCF Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's FCF Yield % distribution charts can be found below:
* The bar in red indicates where Booking Holdings's FCF Yield % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Booking Holdings (FRA:PCE1) has a FCF Yield % of 6.42 as of Jun. 29, 2026. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Booking Holdings and its competitors. This is 25% above median its historical median of 5.12. According to the industry distribution chart, Booking Holdings ranks #311 out of 856 companies in the Travel & Leisure industry, placing it in the top 36.3%.
Is Booking Holdings' FCF Yield % too high?
Booking Holdings' current FCF Yield % of 6.42 is 25% above median its 10-year median of 5.12. The Travel & Leisure industry median FCF Yield % is 3.44. Booking Holdings' value of 6.42 is 86.6% above this industry median. Based on the distribution chart, Booking Holdings ranks #311 out of 856 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, Booking Holdings has a GF Score™ of 89/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' FCF Yield % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #311 out of 856 companies for FCF Yield %. This puts Booking Holdings in the upper half of its industry. The industry median FCF Yield % is 3.44. Booking Holdings' value of 6.42 is 86.6% above this benchmark. While the company's 10-year median is 5.12 vs. the industry median of 3.44, Booking Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Yield % for a Travel & Leisure company?
The median FCF Yield % among Travel & Leisure companies is 3.44, based on 856 companies in the industry. Companies in the top quartile (top 25%) have a FCF Yield % significantly above this median, while those in the bottom quartile fall well below. However, FCF Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Booking Holdings's current FCF Yield % of 6.42 is 86.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Yield % mean?
A high FCF Yield % can signal that a stock is expensive relative to its fundamentals. FCF Yield is calculated as Free Cash Flow divided by Market Capitalization. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median FCF Yield % is 3.44 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current FCF Yield % is 6.42, which is 25% above median its own 10-year median of 5.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE1) is currently considered Modestly Undervalued. The stock's GF Value™ is €192.08, compared to a current price of €155.75 — trading 18.9% below its estimated fair value. The current FCF Yield % is 6.42, which is 25% above median its 10-year median of 5.12 and 86.6% above the Travel & Leisure industry median of 3.44. Booking Holdings' overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Yield % calculated?
FCF Yield % is calculated from a company's financial statements. For Booking Holdings (FRA:PCE1), the current FCF Yield % is 6.42 as of Jun. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Booking Holdings (FRA:PCE1) Overvalued in 2026?
Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued.
The current stock price of €155.75 is trading 18.9% below its estimated GF Value™ of €192.08.
GuruFocus considers Booking Holdings to be Modestly Undervalued.
Key valuation signals for FRA:PCE1:
FCF Yield %: 6.42 (25% above median its 10-year median of 5.12)
GF Value™: €192.08 vs. price of €155.75 (18.9% below fair value)
Industry Position: 86.6% above the Travel & Leisure median (#311 of 856)
No single metric tells the full story. See the FRA:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
89GF Score
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