Booking Holdings (FRA:PCE1) Gross Margin %: 0.00% (As of Mar. 2026)


FRA:PCE1 Booking Holdings Inc FRA:PCE1
89 GF Score
Price €155.75
GF Value €192.08
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Gross Margin %?

Booking Holdings FRA:PCE1 -0.95% 89 Gross Margin % is 0.00% as of Mar. 2026. GuruFocus rates FRA:PCE1 with a GF Score™ of 89/100 and a GF Value™ of €192.08 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 793 Travel & Leisure companies, Booking Holdings ranks worse than 126103.28% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Booking Holdings's Gross Profit for the three months ended in Mar. 2026 was €4,785 Mil. Booking Holdings's Revenue for the three months ended in Mar. 2026 was €4,785 Mil. Therefore, Booking Holdings's Gross Margin % for the quarter that ended in Mar. 2026 was 0.00%. If there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.


The historical rank and industry rank for Booking Holdings's Gross Margin % or its related term are showing as below:


During the past 13 years, the highest Gross Margin % of Booking Holdings was 98.09%. The lowest was 96.14%. And the median was 97.12%.

FRA:PCE1's Gross Margin % is not ranked *
in the Travel & Leisure industry.
Industry Median: 43.92
* Ranked among companies with meaningful Gross Margin % only.

Booking Holdings had a gross margin of N/A% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Booking Holdings was 0.00% per year.


Booking Holdings  (FRA:PCE1) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Booking Holdings had a gross margin of N/A% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Booking Holdings Gross Margin % Related Terms


Booking Holdings Gross Margin % Historical Data

* Premium members only.

The historical data trend for Booking Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Booking Holdings Gross Margin % Chart

Booking Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Booking Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

FRA:PCE1 vs ABNB, RCL, VIK: Gross Margin % Comparison

For the Travel Services subindustry, Booking Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Booking Holdings Gross Margin % vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Booking Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Booking Holdings's Gross Margin % falls into.


FRA:PCE1
89GF Score
Booking Holdings Inc FRA:PCE1
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
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Booking Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue. (Note that if there's no value for Cost of Goods Sold, then Gross Margin % is not calculated.)

Booking Holdings's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=22987.1 / 22987.118
=(Revenue - Cost of Goods Sold) / Revenue
=(22987.118 - 0) / 22987.118
=N/A %

Booking Holdings's Gross Margin for the quarter that ended in Mar. 2026 is calculated as


Gross Margin % (Q: Mar. 2026 )=Gross Profit (Q: Mar. 2026 ) / Revenue (Q: Mar. 2026 )
=4785.2 / 4785.18
=(Revenue - Cost of Goods Sold) / Revenue
=(4785.18 - 0) / 4785.18
=N/A %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 0.00% mean?
Booking Holdings (FRA:PCE1) has a Gross Margin % of 0.00% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Booking Holdings and its competitors. Over the past decade, Booking Holdings' Gross Margin % has ranged from 96.14 to 98.09. According to the industry distribution chart, Booking Holdings ranks #999999 out of 793 companies in the Travel & Leisure industry.
Is Booking Holdings' Gross Margin % too high?
Booking Holdings' current Gross Margin % is 0.00%. Over the past 10 years, this metric has ranged from a low of 96.14 to a high of 98.09. Based on the distribution chart, Booking Holdings ranks #999999 out of 793 companies in the Travel & Leisure industry, which is in the bottom quartile relative to peers. Overall, Booking Holdings has a GF Score™ of 89/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Booking Holdings' Gross Margin % compare to ABNB and RCL?
According to the Travel & Leisure industry distribution chart, Booking Holdings ranks #999999 out of 793 companies for Gross Margin %. This places Booking Holdings in the lower half of its industry. The industry median Gross Margin % is 43.92. Historically, Booking Holdings' own Gross Margin % has ranged from 96.14 to 98.09 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.92, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Booking Holdings and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.92 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Booking Holdings's current Gross Margin % is 0.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Booking Holdings stock overvalued right now?
Based on GuruFocus' analysis, Booking Holdings (FRA:PCE1) is currently considered Modestly Undervalued. The stock's GF Value™ is €192.08, compared to a current price of €155.75 — trading 18.9% below its estimated fair value. The current Gross Margin % is 0.00%. Booking Holdings' overall GF Score™ is 89/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Booking Holdings (FRA:PCE1), the current Gross Margin % is 0.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Booking Holdings (FRA:PCE1) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €155.75 is trading 18.9% below its estimated GF Value™ of €192.08. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for FRA:PCE1:

  • Gross Margin %: 0.00%
  • GF Value™: €192.08 vs. price of €155.75 (18.9% below fair value)
  • GF Score™: 89/100 with 2 warning signs

No single metric tells the full story. See the FRA:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
89GF Score

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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€155.75
Price
€192.08
GF Value