Booking Holdings (FRA:PCE1) Valuation Rank


FRA:PCE1 Booking Holdings Inc FRA:PCE1
89 GF Score
Price €161.05
GF Value €195.81
Valuation Modestly Undervalued
! 2 Warning Signs
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What is Booking Holdings Valuation Rank?

The Valuation Rank measures the current valuation of a business relative to other companies in the same industry and its own historical valuation. The companies are split in equal numbers and then ranked from 1 to 10, with 10 as the most undervalued and 1 as the most overvalued.

  1. Three factors:
    • Absolute valuation (medpsvalue) relative to current stock price, rank among all companies
    • Historical valuation over the past 10 years. Rank pe, ps, pocf, ev2ebit over their own historical values
    • Industry relative valuation
  2. Companies without enough data is not ranked
  3. Companies with negative earnings are ranked lower

These three factors are used to calculate the value score for every eligible company, with values from 1 to 10. The final ranked companies are split in equal numbers and ranked from 1 to 10, with 10 as the most undervalued, and 1 as the most overvalued. The numbers of companies in each rank are the same.

Booking Holdings Valuation Rank Related Terms

FRA:PCE1
89GF Score
Booking Holdings Inc FRA:PCE1
Valuation Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Is Booking Holdings (FRA:PCE1) Overvalued in 2026?

Based on GuruFocus' analysis, Booking Holdings stock appears to be undervalued. The current stock price of €161.05 is trading 17.8% below its estimated GF Value™ of €195.81. GuruFocus considers Booking Holdings to be Modestly Undervalued.

Key valuation signals for FRA:PCE1:

  • Valuation Rank:
  • GF Value™: €195.81 vs. price of €161.05 (17.8% below fair value)
  • GF Score™: 89/100 with 2 warning signs

No single metric tells the full story. See the FRA:PCE1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Booking Holdings Business Description

Address 800 Connecticut Avenue, Norwalk, CT, USA, 06854
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
89GF Score

Get the complete analysis for FRA:PCE1

Valuation Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€161.05
Price
€195.81
GF Value