Clorox Co has the GF Score of 66, which implies that the company
might have
Poor future performance potential.
The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.
GF Score takes following five key aspects into consideration:
Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.
Based on research and backtesting result, GuruFocus believes Clorox Co
might have
Poor future performance potential.
Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.
Clorox Co (BSP:CLXC34) GF Score Explanation
Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:
GF Score
Performance Potential and All-in-One Screener Examples (1)
(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.
Clorox Co GF Score Related Terms
BSP:CLXC34 vs ELF, IPAR, NWL: GF Score Comparison
For the Household & Personal Products subindustry, Clorox Co's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co GF Score vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's GF Score distribution charts can be found below:
* The bar in red indicates where Clorox Co's GF Score falls into.
Clorox Co (BSP:CLXC34) has a GF Score of 66 as of Jul. 09, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Clorox Co and its competitors. This is near median its historical median of 68.00. Over the past decade, Clorox Co's GF Score has ranged from 22.00 to 81.00.
Is Clorox Co's GF Score too high?
Clorox Co's current GF Score of 66 is near median its 10-year median of 68.00. Over the past 10 years, this metric has ranged from a low of 22.00 to a high of 81.00. Overall, Clorox Co has a GF Score™ of 66/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's GF Score compare to ELF and IPAR?
Clorox Co's GF Score of 66 can be compared against companies in the Consumer Packaged Goods industry. Historically, Clorox Co's own GF Score has ranged from 22.00 to 81.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Consumer Packaged Goods company?
A good GF Score depends on the Consumer Packaged Goods industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Clorox Co and its competitors. Clorox Co's current GF Score is 66, which is near median its own 10-year median of 68.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (BSP:CLXC34) is currently considered Significantly Undervalued. The stock's GF Value™ is R$177.63, compared to a current price of R$124.47 — trading 29.9% below its estimated fair value. The current GF Score is 66, which is near median its 10-year median of 68.00. Clorox Co's overall GF Score™ is 66/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Clorox Co (BSP:CLXC34), the current GF Score is 66 as of Jul. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (BSP:CLXC34) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of R$124.47 is trading 29.9% below its estimated GF Value™ of R$177.63.
GuruFocus considers Clorox Co to be Significantly Undervalued.
Key valuation signals for BSP:CLXC34:
GF Score: 66 (near median its 10-year median of 68.00)
GF Value™: R$177.63 vs. price of R$124.47 (29.9% below fair value)
No single metric tells the full story. See the BSP:CLXC34 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
66GF Score
Get the complete analysis for BSP:CLXC34
GF Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BSP:CLXC34 has been successfully added to your 