BTTR (Better Choice Co) GF Value : $4.82 (As of Jun. 28, 2025)

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What is Better Choice Co GF Value?

As of today (2025-06-28), Better Choice Co's share price is $2.12. Better Choice Co's GF Value is $4.82. Therefore, Better Choice Co's Price-to-GF-Value for today is 0.44. Based on the relationship between the current stock price and the GF Value, GuruFocus believes Better Choice Co is Possible Value Trap, Think Twice.

The GF Value represents the intrinsic value of a stock, determined using GuruFocus' proprietary methodology. The GF Value Line on our stock Summary page provides an estimate of the stock’s fair-trading value.

To calculate this value, GuruFocus follows these steps:

We analyze historical correlations between the stock price and key business performance metrics, such as revenue, earnings, cash flow, and book value.
We identify the metrics that have the strongest historical correlation with the stock price and determine the historical multiples at which the stock has traded relative to these metrics.
Using these historical multiples as a reference, we estimate the stock's fair value while accounting for future business growth. Adjustments may be made based on the company’s past returns and growth trends.

GuruFocus believes that the GF Value Line represents the fair value at which a stock should trade. Stock prices typically fluctuate around this line. If a stock’s price is significantly above the GF Value Line, it is considered overvalued, and its future returns are likely to be lower. Conversely, if the stock price is significantly below the GF Value Line, its future returns are likely to be higher.

Better Choice Co (AMEX:BTTR) GF Value Explanation

Based on the relationship between the current stock price and the GF Value, GuruFocus provides the following 6 ratings:

Posssible Evaluations	All-in-One Screener Examples (1)
Possible Value Trap, Think Twice	Predictable Companies that possibly be Value Traps
Significantly Overvalued	Predictable Companies which are Significantly Overvalued
Modestly Overvalued	Predictable Companies which are Modestly Overvalued
Fairly Valued	Predictable High Quality Companies which are Fairly Valued
Modestly Undervalued (2)	Predictable High Quality Companies which are Modestly Undervalued
Significantly Undervalued (2)	Predictable High Quality Companies which are Significantly Undervalued

(1) These are some simple examples. You can access our GF Valuation filter under All-in-One Screener’s Fundamental tab, and Price-to-GF-Value filter under Valuation Ratio tab and set your own criteria.

(2) A sufficient margin of safety exists only when the stock is undervalued.

Possible Value Trap, Think Twice companies are those that appear significantly undervalued based on their Price-to-GF-Value ratio, but whose fundamentals show signs of weakness.

Indicators that a company may be a value trap include:

    * Deteriorating Financial Health: A low Altman Z-scores indicates a higher risk of bankruptcy, or a low Piotroski F-Score.
    * Earnings Manipulation: A high Beneish M-score indicates potential earnings manipulation, raising concerns about the reliability of reported financials.
    * Stagnant or Declining Growth: Lack of revenue or earnings growth, or a recent slowdown, may signal limited future prospects.

Investors should conduct thorough due diligence, examining financial statements and growth indicators, to avoid falling into value traps.

Better Choice Co's Price-to-GF-Value for today is calculated as

Price-to-GF-Value	=	Share Price	/	GF Value
	=	2.12	/	4.82
	=	0.44

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Better Choice Co GF Value Related Terms

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Better Choice Co Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Better Choice Co Inc (AMEX:BTTR) » Definitions » GF Value

Comparable Companies

Traded in Other Exchanges

N/A

Address

12400 Race Track Road, Tampa, FL, USA, 33626

Website

https://www.betterchoicecompany.com

Better Choice Co Inc is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. Its portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, supplements and grooming aids. Its core products sold under the Halo brand are sustainably sourced, derived from real whole meat and no rendered meat meal and include non-GMO fruits and vegetables. Its core products sold under the TruDog brand are made according to nutritional philosophy of fresh, meat-based nutrition and minimal processing.

Executives

Lionel F. Conacher	director	C/O DESTINATION XL GROUP, INC., 555 TURNPIKE STREET, CANTON MA 02021
Michael Young	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Donald Young	officer: EVP, Sales	12400 RACE TRACK ROAD, TAMPA FL 33626
Robert Sauermann	officer: COO	12400 RACE TRACK ROAD, TAMPA FL 33626
Scott Lerner	officer: CEO	12400 RACE TRACK ROAD, TAMPA FL 33626
Sharla A Cook	officer: CFO	12400 RACE TRACK ROAD, TAMPA FL 33626
Word John M Iii	director, 10 percent owner	12400 RACE TRACK ROAD, TAMPA FL 33626
Arlene Dickinson	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Gil Fronzaglia	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Jeff D Davis	director	12400 RACE TRACK ROAD, TAMPA FL 33626
Lori Taylor	director	12400 RACE TRACK ROAD, TAMPA FL 33626
David Richard Lelong	director, 10 percent owner, officer: President	70 WASHINGTON ST., APT. 6K, BROOKLYN NY 11201
Michael S Morrow	director, 10 percent owner, officer: Chairman and President	4791 S KINGS ROW DRIVE APT 23, SALT LAKE CITY X1 84117-5993