A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Associated Banc-Corp's goodwill for the quarter that ended in Mar. 2026 was €956 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Associated Banc-Corp Goodwill Related Terms
Associated Banc-Corp Goodwill Historical Data
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The historical data trend for Associated Banc-Corp's Goodwill can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Associated Banc-Corp (FRA:AB5) has a Goodwill of €956 Mil as of Mar. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Associated Banc-Corp and its competitors.
Is Associated Banc-Corp's Goodwill too high?
Associated Banc-Corp's current Goodwill is €956 Mil. Overall, Associated Banc-Corp has a GF Score™ of 65/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Associated Banc-Corp's Goodwill compare to HOMB and AUB?
Associated Banc-Corp's Goodwill of €956 Mil can be compared against companies in the Banks industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Banks company?
A good Goodwill depends on the Banks industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on Associated Banc-Corp and its competitors. Associated Banc-Corp's current Goodwill is €956 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Associated Banc-Corp stock overvalued right now?
Based on GuruFocus' analysis, Associated Banc-Corp (FRA:AB5) is currently considered Fairly Valued. The stock's GF Value™ is €25.32, compared to a current price of €26.40 — trading 4.3% above its estimated fair value. The current Goodwill is €956 Mil. Associated Banc-Corp's overall GF Score™ is 65/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For Associated Banc-Corp (FRA:AB5), the current Goodwill is €956 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Associated Banc-Corp (FRA:AB5) Overvalued in 2026?
Based on GuruFocus' analysis, Associated Banc-Corp stock appears to be overvalued.
The current stock price of €26.40 is trading 4.3% above its estimated GF Value™ of €25.32.
GuruFocus considers Associated Banc-Corp to be Fairly Valued.
Key valuation signals for FRA:AB5:
Goodwill: €956 Mil
GF Value™: €25.32 vs. price of €26.40 (4.3% above fair value)
No single metric tells the full story. See the FRA:AB5 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Associated Banc-Corp is a bank holding company based in the United States of America. The company, through its subsidiaries, provides a broad array of banking and non-banking products and services to individuals and businesses. The group operates in three reportable segments: Corporate and Commercial Specialty; Community, Consumer, and Business; and Risk Management and Shared Services. The majority of its revenue is derived from the Corporate and Commercial Specialty segment, which serves a wide range of customers, including larger businesses, developers, not-for-profits, municipalities, and financial institutions by providing lending and deposit solutions as well as support to deliver, fund, and manage such banking solutions.
65GF Score
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