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A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. The Simply Good Foods Co's goodwill for the quarter that ended in May. 2026 was €472 Mil.
The Simply Good Foods Co (STU:76L) Goodwill Explanation
Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.
It is calculated by dividing goodwill by total assets.
The Simply Good Foods Co's Goodwill-to-Asset Ratio for the fiscal year that ended in Aug. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A Goodwill is an intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
The Simply Good Foods Co (STU:76L) has a Goodwill of €472 Mil as of May. 2026. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on The Simply Good Foods Co and its competitors.
Is The Simply Good Foods Co's Goodwill too high?
The Simply Good Foods Co's current Goodwill is €472 Mil. Overall, The Simply Good Foods Co has a GF Score™ of 63/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Goodwill compare to SENEA and HLF?
The Simply Good Foods Co's Goodwill of €472 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill for a Consumer Packaged Goods company?
A good Goodwill depends on the Consumer Packaged Goods industry context. However, Goodwill should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill mean?
A high Goodwill can signal that a stock is expensive relative to its fundamentals. Goodwill is the intangible assets representing the value in excess of the acquired company's value. View historical data on The Simply Good Foods Co and its competitors. The Simply Good Foods Co's current Goodwill is €472 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (STU:76L) is currently considered Possible Value Trap. The stock's GF Value™ is €33.81, compared to a current price of €9.66 — trading 71.4% below its estimated fair value. The current Goodwill is €472 Mil. The Simply Good Foods Co's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill calculated?
Goodwill is calculated from a company's financial statements. For The Simply Good Foods Co (STU:76L), the current Goodwill is €472 Mil as of May. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is The Simply Good Foods Co (STU:76L) Overvalued in 2026?
Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued.
The current stock price of €9.66 is trading 71.4% below its estimated GF Value™ of €33.81.
GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.
Key valuation signals for STU:76L:
Goodwill: €472 Mil
GF Value™: €33.81 vs. price of €9.66 (71.4% below fair value)
No single metric tells the full story. See the STU:76L stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
63GF Score
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