The Simply Good Foods Co (STU:76L) Moat Score: 6/10 (As of Jul. 18, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:76L The Simply Good Foods Co STU:76L
63 GF Score
Price €9.66
GF Value €33.81
Valuation Possible Value Trap
! 3 Warning Signs
View Full Analysis

What is The Simply Good Foods Co Moat Score?

The Simply Good Foods Co STU:76L -8.60% 63 Moat Score is 6 as of Jul. 18, 2026. GuruFocus rates STU:76L with a GF Score™ of 63/100 and a GF Value™ of €33.81 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 2,056 Consumer Packaged Goods companies, The Simply Good Foods Co ranks better than 98.54% on this metric.

The Simply Good Foods Co has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

The Simply Good Foods Co has Narrow Moat: The Simply Good Foods Co has a strong narrow moat due to its strong brand strength and customer loyalty in the health food sector. However, it lacks significant regulatory barriers and network effects.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes The Simply Good Foods Co might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

The Simply Good Foods Co  (STU:76L) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

The Simply Good Foods Co Moat Score Related Terms

STU:76L vs SENEA, HLF, JBSS: Moat Score Comparison

For the Packaged Foods subindustry, The Simply Good Foods Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

The Simply Good Foods Co Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, The Simply Good Foods Co's Moat Score distribution charts can be found below:

* The bar in red indicates where The Simply Good Foods Co's Moat Score falls into.


STU:76L
63GF Score
The Simply Good Foods Co STU:76L
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
The Simply Good Foods Co (STU:76L) has a Moat Score of 6 as of Jul. 18, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, The Simply Good Foods Co ranks #30 out of 2056 companies in the Consumer Packaged Goods industry, placing it in the top 1.5%.
Is The Simply Good Foods Co's Moat Score too high?
The Simply Good Foods Co's current Moat Score is 6. Based on the distribution chart, The Simply Good Foods Co ranks #30 out of 2056 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, The Simply Good Foods Co has a GF Score™ of 63/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does The Simply Good Foods Co's Moat Score compare to SENEA and HLF?
According to the Consumer Packaged Goods industry distribution chart, The Simply Good Foods Co ranks #30 out of 2056 companies for Moat Score. This places The Simply Good Foods Co in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. The Simply Good Foods Co's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is The Simply Good Foods Co stock overvalued right now?
Based on GuruFocus' analysis, The Simply Good Foods Co (STU:76L) is currently considered Possible Value Trap. The stock's GF Value™ is €33.81, compared to a current price of €9.66 — trading 71.4% below its estimated fair value. The current Moat Score is 6. The Simply Good Foods Co's overall GF Score™ is 63/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For The Simply Good Foods Co (STU:76L), the current Moat Score is 6 as of Jul. 18, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is The Simply Good Foods Co (STU:76L) Overvalued in 2026?

Based on GuruFocus' analysis, The Simply Good Foods Co stock appears to be undervalued. The current stock price of €9.66 is trading 71.4% below its estimated GF Value™ of €33.81. GuruFocus considers The Simply Good Foods Co to be Possible Value Trap.

Key valuation signals for STU:76L:

  • Moat Score: 6
  • GF Value™: €33.81 vs. price of €9.66 (71.4% below fair value)
  • GF Score™: 63/100 with 3 warning signs

No single metric tells the full story. See the STU:76L stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

The Simply Good Foods Co Business Description

Other Exchanges SMPL:USAS2MP34:Brazil
Address 1225, 17th Street, Suite 1000, Denver, CO, USA, 80202
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
63GF Score

Get the complete analysis for STU:76L

Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€9.66
Price
€33.81
GF Value