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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Amass Brands's Goodwill for the quarter that ended in Dec. 2025 was $2.97 Mil. Amass Brands's Total Assets for the quarter that ended in Dec. 2025 was $25.03 Mil.
Therefore, Amass Brands's Goodwill to Asset Ratio for the quarter that ended in Dec. 2025 was 0.12.
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Amass Brands Goodwill-to-Asset Related Terms
Amass Brands Goodwill-to-Asset Historical Data
* Premium members only.
The historical data trend for Amass Brands's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Amass Brands Goodwill-to-Asset Chart
Amass Brands Annual Data
Trend
Dec24
Dec25
Goodwill-to-Asset
0.22
0.12
Amass Brands Semi-Annual Data
Dec24
Dec25
Goodwill-to-Asset
0.22
0.12
AMSS vs YHC, EPSM, WVVI: Goodwill-to-Asset Comparison
For the Beverages - Wineries & Distilleries subindustry, Amass Brands's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Amass Brands Goodwill-to-Asset vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Amass Brands's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Amass Brands's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Amass Brands (AMSS) has a Goodwill-to-Asset of 0.12 as of Dec. 2025. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Amass Brands and its competitors.
Is Amass Brands' Goodwill-to-Asset too high?
Amass Brands' current Goodwill-to-Asset is 0.12. Overall, Amass Brands has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Amass Brands' Goodwill-to-Asset compare to YHC and EPSM?
Amass Brands' Goodwill-to-Asset of 0.12 can be compared against companies in the Beverages - Alcoholic industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Beverages - Alcoholic company?
A good Goodwill-to-Asset depends on the Beverages - Alcoholic industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Amass Brands and its competitors. Amass Brands's current Goodwill-to-Asset is 0.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Amass Brands stock overvalued right now?
Amass Brands (AMSS) has a current Goodwill-to-Asset of 0.12. The current Goodwill-to-Asset is 0.12. Amass Brands' overall GF Score™ is 8/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Amass Brands (AMSS), the current Goodwill-to-Asset is 0.12 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Amass Brands Inc is building a diversified premium beverage platform at the intersection of craft, wellness, and functionality. The company operates in the beverage industry, offering a portfolio that includes spirits, wine, and non-alcoholic products. The company distributes its brands in the United States through wholesale, on-premise, and direct-to-consumer channels. The company has two segments: Wine and Spirits. The majority of the company's revenue is derived from the Wine segment, which offers a portfolio of premium imported and domestic wine brands. Geographically, it operates predominantly in the USA.
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