GoPro (GPRO) Goodwill-to-Asset: 0.34 (As of Jun. 2026)

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GPRO GoPro Inc GPRO
39 GF Score
Price $0.63
GF Value $0.82
Valuation Modestly Undervalued
! 5 Warning Signs
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What is GoPro Goodwill-to-Asset?

GoPro GPRO +7.16% 39 Goodwill-to-Asset is 0.34 as of Jun. 2026. GuruFocus rates GPRO with a GF Score™ of 39/100 and a GF Value™ of $0.82 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. GoPro's Goodwill for the quarter that ended in Jun. 2026 was $133.8 Mil. GoPro's Total Assets for the quarter that ended in Jun. 2026 was $398.5 Mil. Therefore, GoPro's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.34.


GoPro  (NAS:GPRO) Goodwill-to-Asset Explanation

If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.

Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.

Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.


GoPro Goodwill-to-Asset Related Terms


GoPro Goodwill-to-Asset Historical Data

* Premium members only.

The historical data trend for GoPro's Goodwill-to-Asset can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro Goodwill-to-Asset Chart

GoPro Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Goodwill-to-Asset
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.12 0.14 0.15 0.28 0.31

GoPro Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Goodwill-to-Asset Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.31 0.25 0.31 0.35 0.34

GPRO vs TKLS, ZEPP, FXHO: Goodwill-to-Asset Comparison

For the Consumer Electronics subindustry, GoPro's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro Goodwill-to-Asset vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's Goodwill-to-Asset distribution charts can be found below:

* The bar in red indicates where GoPro's Goodwill-to-Asset falls into.


GPRO
39GF Score
GoPro Inc GPRO
Goodwill-to-Asset is just one metric. See GF Score™, valuation, warning signs, and more.
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GoPro Goodwill-to-Asset Calculation

Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets.

It is calculated by dividing goodwill by total assets.

GoPro's Goodwill to Asset Ratio for the fiscal year that ended in Dec. 2025 is calculated as

Goodwill to Asset (A: Dec. 2025 )=Goodwill/Total Assets
=133.751/427.983
=0.31

GoPro's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 is calculated as

Goodwill to Asset (Q: Jun. 2026 )=Goodwill/Total Assets
=133.751/398.456
=0.34

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Goodwill-to-Asset →
What does a Goodwill-to-Asset of 0.34 mean?
GoPro (GPRO) has a Goodwill-to-Asset of 0.34 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on GoPro and its competitors.
Is GoPro's Goodwill-to-Asset too high?
GoPro's current Goodwill-to-Asset is 0.34. Overall, GoPro has a GF Score™ of 39/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does GoPro's Goodwill-to-Asset compare to TKLS and ZEPP?
GoPro's Goodwill-to-Asset of 0.34 can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Hardware company?
A good Goodwill-to-Asset depends on the Hardware industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on GoPro and its competitors. GoPro's current Goodwill-to-Asset is 0.34. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is GoPro stock overvalued right now?
Based on GuruFocus' analysis, GoPro (GPRO) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.82, compared to a current price of $0.63 — trading 22.7% below its estimated fair value. The current Goodwill-to-Asset is 0.34. GoPro's overall GF Score™ is 39/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For GoPro (GPRO), the current Goodwill-to-Asset is 0.34 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is GoPro (GPRO) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be undervalued. The current stock price of $0.63 is trading 22.7% below its estimated GF Value™ of $0.82. GuruFocus considers GoPro to be Modestly Undervalued.

Key valuation signals for GPRO:

  • Goodwill-to-Asset: 0.34
  • GF Value™: $0.82 vs. price of $0.63 (22.7% below fair value)
  • GF Score™: 39/100 with 5 warning signs

No single metric tells the full story. See the GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
39GF Score

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Goodwill-to-Asset is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.63
Price
$0.82
GF Value