GoPro (GPRO) Shiller PE Ratio: (As of Sep. 07, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

GPRO GoPro Inc GPRO
37 GF Score
Price $1.70
GF Value $0.81
Valuation Significantly Overvalued
! 5 Warning Signs
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What is GoPro Shiller PE Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


GoPro  (NAS:GPRO) Shiller PE Ratio Explanation

Compared with the regular PE Ratio, which works poorly for cyclical businesses, the Shiller PE Ratio smoothed out the fluctuations of profit margins during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Shiller PE Ratio should give similar results to regular PE Ratio.

Compared with the PS Ratio, the Shiller PE Ratio makes the comparison between different industries more meaningful.


Be Aware

Shiller PE Ratio assumes that over the long term, businesses and profitability revert to their means. If a company's business model does not work in the future compared with the past, Shiller PE Ratio and PS Ratio will give false valuations.


GoPro Shiller PE Ratio Related Terms


GoPro Shiller PE Ratio Historical Data

* Premium members only.

The historical data trend for GoPro's Shiller PE Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

GoPro Shiller PE Ratio Chart

GoPro Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Shiller PE Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

GoPro Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Shiller PE Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

GPRO vs TKLS, ZEPP, UEIC: Shiller PE Ratio Comparison

For the Consumer Electronics subindustry, GoPro's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


GoPro Shiller PE Ratio vs Hardware Industry

For the Hardware industry and Technology sector, GoPro's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where GoPro's Shiller PE Ratio falls into.


GPRO
37GF Score
GoPro Inc GPRO
Shiller PE Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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GoPro Shiller PE Ratio Calculation

For Shiller PE Ratio, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller PE Ratio is also called PE10.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

GoPro's E10 for the quarter that ended in Jun. 2026 is calculated as:

For example, GoPro's adjusted earnings per share data for the three months ended in Jun. 2026 was:

Adj_EPS=Earnings per Share (Diluted)/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=-0.3/333.9520*333.9520
=-0.300

Current CPI (Jun. 2026) = 333.9520.

GoPro Quarterly Data

Earnings per Share (Diluted) CPI Adj_EPS
201609 -0.740 241.428 -1.024
201612 -0.830 241.432 -1.148
201703 -0.780 243.801 -1.068
201706 -0.220 244.955 -0.300
201709 0.100 246.819 0.135
201712 -0.410 246.524 -0.555
201803 -0.550 249.554 -0.736
201806 -0.270 251.989 -0.358
201809 -0.190 252.439 -0.251
201812 0.220 251.233 0.292
201903 -0.170 254.202 -0.223
201906 -0.080 256.143 -0.104
201909 -0.510 256.759 -0.663
201912 0.650 256.974 0.845
202003 -0.430 258.115 -0.556
202006 -0.340 257.797 -0.440
202009 0.020 260.280 0.026
202012 0.280 260.474 0.359
202103 -0.070 264.877 -0.088
202106 0.100 271.696 0.123
202109 1.920 274.310 2.337
202112 0.320 278.802 0.383
202203 0.040 287.504 0.046
202206 0.020 296.311 0.023
202209 0.100 296.808 0.113
202212 0.020 296.797 0.023
202303 -0.190 301.836 -0.210
202306 -0.110 305.109 -0.120
202309 -0.020 307.789 -0.022
202312 -0.020 306.746 -0.022
202403 -2.240 312.332 -2.395
202406 -0.310 314.175 -0.330
202409 -0.050 315.301 -0.053
202412 -0.240 315.605 -0.254
202503 -0.300 319.799 -0.313
202506 -0.100 322.561 -0.104
202509 -0.130 324.800 -0.134
202512 -0.060 324.054 -0.062
202603 -0.500 330.213 -0.506
202606 -0.300 333.952 -0.300

Add all the adjusted EPS together and divide 10 will get our E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is GoPro (GPRO) Overvalued in 2026?

Based on GuruFocus' analysis, GoPro stock appears to be overvalued. The current stock price of $1.70 is trading 109.3% above its estimated GF Value™ of $0.81. GuruFocus considers GoPro to be Significantly Overvalued.

Key valuation signals for GPRO:

  • Shiller PE Ratio:
  • GF Value™: $0.81 vs. price of $1.70 (109.3% above fair value)
  • GF Score™: 37/100 with 5 warning signs

No single metric tells the full story. See the GPRO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


GoPro Business Description

Address 3025 Clearview Way, San Mateo, CA, USA, 94402
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts and accessories, lifestyle gear, applications, and subscriptions and services. The company sells products across the world through retailers, distributors, and on GoPro.com. Its hardware products are designed and developed in the United States, France, China, and Romania, and a majority of the manufacturing is outsourced to contract manufacturers located in China, Thailand, and Vietnam. Geographically, the company generates maximum revenue from the Americas, followed by Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC) region.
37GF Score

Get the complete analysis for GPRO

Shiller PE Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.70
Price
$0.81
GF Value