Experience CoASX:EXP +1.37% Gross Margin % is 41.72% as of Dec. 2025, which is 5% above its 10-year median of 39.71. The stock has 9 warning signs investors should review. Among 793 Travel & Leisure companies, Experience Co ranks worse than 55.74% on this metric.
The historical rank and industry rank for Experience Co's Gross Margin % or its related term are showing as below:
ASX:EXP'
s Gross Margin % Range Over the Past 10 Years
Min: 35.81 Med: 39.71 Max: 45.72
Current: 40
During the past 11 years, the highestGross Margin % of Experience Co was 45.72%. The lowest was 35.81%. And the median was 39.71%.
ASX:EXP's Gross Margin % is ranked worse than 55.74% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs ASX:EXP: 40.00
Experience Co had a gross margin of 41.72% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Experience Co was 1.30% per year.
Experience Co (ASX:EXP) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Experience Co had a gross margin of 41.72% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Experience Co Gross Margin % Related Terms
Experience Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Experience Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:EXP vs AS, HAS, LTH: Gross Margin % Comparison
For the Leisure subindustry, Experience Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Experience Co Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Experience Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Experience Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Experience Co (ASX:EXP) has a Gross Margin % of 41.72% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Experience Co and its competitors. This is near median its historical median of 39.71. Over the past decade, Experience Co's Gross Margin % has ranged from 35.81 to 45.72. According to the industry distribution chart, Experience Co ranks #442 out of 793 companies in the Travel & Leisure industry, placing it in the top 55.7%.
Is Experience Co's Gross Margin % too high?
Experience Co's current Gross Margin % of 41.72% is near median its 10-year median of 39.71. Over the past 10 years, this metric has ranged from a low of 35.81 to a high of 45.72. The Travel & Leisure industry median Gross Margin % is 44.02. Experience Co's value of 41.72% is 5.2% below this industry median. Based on the distribution chart, Experience Co ranks #442 out of 793 companies in the Travel & Leisure industry, which is below the industry midpoint.
How does Experience Co's Gross Margin % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Experience Co ranks #442 out of 793 companies for Gross Margin %. This places Experience Co in the lower half of its industry. The industry median Gross Margin % is 44.02. Experience Co's value of 41.72% is 5.2% below this benchmark. Historically, Experience Co's own Gross Margin % has ranged from 35.81 to 45.72 over the past decade. While the company's 10-year median is 39.71 vs. the industry median of 44.02, Experience Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Experience Co's current Gross Margin % of 41.72% is 5.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Experience Co and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Experience Co's current Gross Margin % is 41.72%, which is near median its own 10-year median of 39.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Experience Co stock overvalued right now?
Based on GuruFocus' analysis, Experience Co (ASX:EXP) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.16, compared to a current price of A$0.07 — trading 53.8% below its estimated fair value. The current Gross Margin % is 41.72%, which is near median its 10-year median of 39.71 and 5.2% below the Travel & Leisure industry median of 44.02. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Experience Co (ASX:EXP), the current Gross Margin % is 41.72% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Experience Co Ltd operates as an adventure tourism company that engages in the provision of adventure tourism and leisure experiences to the public. The firm offers sky-diving, island day trips, reef tours, rainforest tours, and multi-day experiences in Australia and New Zealand. The company segment includes Skydiving, Adventure Experiences and Corporate. The company generates the majority of its revenue from the Adventure Experiences segment. Geographically the company generates the majority from Australia.
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