Experience Co (ASX:EXP) GF Value Rank: 8 (As of Jul. 06, 2026) — Near Median


What is Experience Co GF Value Rank?

Experience Co ASX:EXP GF Value Rank is 8 as of Jul. 06, 2026, which is at its 10-year median of 8.00. The stock has 9 warning signs investors should review.

Experience Co has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Experience Co GF Value Rank Related Terms

ASX:EXP vs AS, HAS, LTH: GF Value Rank Comparison

For the Leisure subindustry, Experience Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Experience Co GF Value Rank vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Experience Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Experience Co's GF Value Rank falls into.


Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Experience Co (ASX:EXP) has a GF Value Rank of 8 as of Jul. 06, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Experience Co and its competitors. This is near median its historical median of 8.00. Over the past decade, Experience Co's GF Value Rank has ranged from 2.00 to 8.00.
Is Experience Co's GF Value Rank too high?
Experience Co's current GF Value Rank of 8 is near median its 10-year median of 8.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 8.00.
How does Experience Co's GF Value Rank compare to AS and HAS?
Experience Co's GF Value Rank of 8 can be compared against companies in the Travel & Leisure industry. Historically, Experience Co's own GF Value Rank has ranged from 2.00 to 8.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Travel & Leisure company?
A good GF Value Rank depends on the Travel & Leisure industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Experience Co and its competitors. Experience Co's current GF Value Rank is 8, which is near median its own 10-year median of 8.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Experience Co stock overvalued right now?
Based on GuruFocus' analysis, Experience Co (ASX:EXP) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.16, compared to a current price of A$0.08 — trading 51.9% below its estimated fair value. The current GF Value Rank is 8, which is near median its 10-year median of 8.00. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Experience Co (ASX:EXP), the current GF Value Rank is 8 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Experience Co Business Description

Address 89 York Street, Level 5, Sydney, NSW, AUS, 2000
Experience Co Ltd operates as an adventure tourism company that engages in the provision of adventure tourism and leisure experiences to the public. The firm offers sky-diving, island day trips, reef tours, rainforest tours, and multi-day experiences in Australia and New Zealand. The company segment includes Skydiving, Adventure Experiences and Corporate. The company generates the majority of its revenue from the Adventure Experiences segment. Geographically the company generates the majority from Australia.