Experience CoASX:EXP +1.37% ROA % is 2.02% as of Dec. 2025. The stock has 9 warning signs investors should review. Among 858 Travel & Leisure companies, Experience Co ranks worse than 67.6% on this metric.
ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Experience Co's annualizedNet Income for the quarter that ended in Dec. 2025 was A$3.8 Mil.
Experience Co's average Total Assets over the quarter that ended in Dec. 2025 was A$190.3 Mil. Therefore, Experience Co's annualized ROA % for the quarter that ended in Dec. 2025 was 2.02%.
The historical rank and industry rank for Experience Co's ROA % or its related term are showing as below:
ASX:EXP'
s ROA % Range Over the Past 10 Years
Min: -33.27 Med: -0.4 Max: 8.99
Current: -0.25
During the past 11 years, Experience Co's highest ROA % was 8.99%. The lowest was -33.27%. And the median was -0.40%.
ASX:EXP's ROA % is ranked worse than 67.6% of 858
companies
in the Travel & Leisure industry
Industry Median: 2.345
vs ASX:EXP: -0.25
Experience Co (ASX:EXP) ROA % Explanation
ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A banks ROA % is typically well under 2%.
Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:
Note:
The Net Income data used here is two times the semi-annual (Dec. 2025) net income data. The Revenue data used here is two times the semi-annual (Dec. 2025) revenue data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Be Aware
Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).
Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.
E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.
Experience Co ROA % Related Terms
Experience Co ROA % Historical Data
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The historical data trend for Experience Co's ROA % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Leisure subindustry, Experience Co's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Experience Co ROA % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Experience Co's ROA % distribution charts can be found below:
* The bar in red indicates where Experience Co's ROA % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data,
the Net Income data used here is two times the semi-annual (Dec. 2025) net income data.
ROA % is displayed in the 30-year financial page.
Experience Co (ASX:EXP) has a ROA % of 2.02% as of Dec. 2025. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Experience Co and its competitors. According to the industry distribution chart, Experience Co ranks #580 out of 858 companies in the Travel & Leisure industry, placing it in the top 67.6%.
Is Experience Co's ROA % too high?
Experience Co's current ROA % is 2.02%. The Travel & Leisure industry median ROA % is 2.35. Experience Co's value of 2.02% is 13.9% below this industry median. Based on the distribution chart, Experience Co ranks #580 out of 858 companies in the Travel & Leisure industry, which is below the industry midpoint.
How does Experience Co's ROA % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Experience Co ranks #580 out of 858 companies for ROA %. This places Experience Co in the lower half of its industry. The industry median ROA % is 2.35. Experience Co's value of 2.02% is 13.9% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROA % for a Travel & Leisure company?
The median ROA % among Travel & Leisure companies is 2.35, based on 858 companies in the industry. Companies in the top quartile (top 25%) have a ROA % significantly above this median, while those in the bottom quartile fall well below. However, ROA % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Experience Co's current ROA % of 2.02% is 13.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROA % mean?
A high ROA % can signal that a stock is expensive relative to its fundamentals. Return on assets is the ratio of current-period net income to average two-period total assets. View historical data on Experience Co and its competitors. For the Travel & Leisure industry, the median ROA % is 2.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Experience Co's current ROA % is 2.02%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Experience Co stock overvalued right now?
Based on GuruFocus' analysis, Experience Co (ASX:EXP) is currently considered Possible Value Trap. The stock's GF Value™ is A$0.16, compared to a current price of A$0.07 — trading 53.8% below its estimated fair value. The current ROA % is 2.02% and 13.9% below the Travel & Leisure industry median of 2.35. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROA % calculated?
ROA % is calculated from a company's financial statements. For Experience Co (ASX:EXP), the current ROA % is 2.02% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Experience Co Ltd operates as an adventure tourism company that engages in the provision of adventure tourism and leisure experiences to the public. The firm offers sky-diving, island day trips, reef tours, rainforest tours, and multi-day experiences in Australia and New Zealand. The company segment includes Skydiving, Adventure Experiences and Corporate. The company generates the majority of its revenue from the Adventure Experiences segment. Geographically the company generates the majority from Australia.
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