Tourism HoldingsASX:THL +0.89%70 Gross Margin % is 65.49% as of Dec. 2025, which is 8% above its 10-year median of 60.88. GuruFocus rates ASX:THL with a GF Score™ of 70/100 and a GF Value™ of A$1.84 (Modestly Overvalued). The stock has 10 warning signs investors should review. Among 1,313 Vehicles & Parts companies, Tourism Holdings ranks better than 97.64% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Tourism Holdings had a gross margin of 65.49% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Tourism Holdings Gross Margin % Related Terms
Tourism Holdings Gross Margin % Historical Data
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The historical data trend for Tourism Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:THL vs BC, THO, PII: Gross Margin % Comparison
For the Recreational Vehicles subindustry, Tourism Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Tourism Holdings Gross Margin % vs Vehicles & Parts Industry
For the Vehicles & Parts industry and Consumer Cyclical sector, Tourism Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Tourism Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Tourism Holdings (ASX:THL) has a Gross Margin % of 65.49% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Tourism Holdings and its competitors. This is near median its historical median of 60.88. Over the past decade, Tourism Holdings' Gross Margin % has ranged from 59.40 to 61.30. According to the industry distribution chart, Tourism Holdings ranks #31 out of 1313 companies in the Vehicles & Parts industry, placing it in the top 2.4%.
Is Tourism Holdings' Gross Margin % too high?
Tourism Holdings' current Gross Margin % of 65.49% is near median its 10-year median of 60.88. Over the past 10 years, this metric has ranged from a low of 59.40 to a high of 61.30. The Vehicles & Parts industry median Gross Margin % is 19.84. Tourism Holdings' value of 65.49% is 230.1% above this industry median. Based on the distribution chart, Tourism Holdings ranks #31 out of 1313 companies in the Vehicles & Parts industry, which is in the top quartile — a strong position relative to peers. Overall, Tourism Holdings has a GF Score™ of 70/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Tourism Holdings' Gross Margin % compare to BC and THO?
According to the Vehicles & Parts industry distribution chart, Tourism Holdings ranks #31 out of 1313 companies for Gross Margin %. This places Tourism Holdings in the top 2% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 19.84. Tourism Holdings' value of 65.49% is 230.1% above this benchmark. Historically, Tourism Holdings' own Gross Margin % has ranged from 59.40 to 61.30 over the past decade. While the company's 10-year median is 60.88 vs. the industry median of 19.84, Tourism Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Vehicles & Parts company?
The median Gross Margin % among Vehicles & Parts companies is 19.84, based on 1,313 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Tourism Holdings's current Gross Margin % of 65.49% is 230.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Tourism Holdings and its competitors. For the Vehicles & Parts industry, the median Gross Margin % is 19.84 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Tourism Holdings's current Gross Margin % is 65.49%, which is near median its own 10-year median of 60.88. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Tourism Holdings stock overvalued right now?
Based on GuruFocus' analysis, Tourism Holdings (ASX:THL) is currently considered Modestly Overvalued. The stock's GF Value™ is A$1.84, compared to a current price of A$2.27 — trading 23.4% above its estimated fair value. The current Gross Margin % is 65.49%, which is near median its 10-year median of 60.88 and 230.1% above the Vehicles & Parts industry median of 19.84. Tourism Holdings' overall GF Score™ is 70/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Tourism Holdings (ASX:THL), the current Gross Margin % is 65.49% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Tourism Holdings (ASX:THL) Overvalued in 2026?
Based on GuruFocus' analysis, Tourism Holdings stock appears to be overvalued.
The current stock price of A$2.27 is trading 23.4% above its estimated GF Value™ of A$1.84.
GuruFocus considers Tourism Holdings to be Modestly Overvalued.
Key valuation signals for ASX:THL:
Gross Margin %: 65.49% (near median its 10-year median of 60.88)
GF Value™: A$1.84 vs. price of A$2.27 (23.4% above fair value)
Industry Position: 230.1% above the Vehicles & Parts median (#31 of 1313)
No single metric tells the full story. See the ASX:THL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Tourism Holdings Ltd is a New Zealand-based company engaged in the design, manufacture, rental, and sale of motorhomes and other tourism-related activities. The company operates in the following segments namely New Zealand Rentals; Action Manufacturing; Tourism Group; Australia Rentals, sales and manufacturing; United States Rentals and corporate. It generates maximum revenue from Australia Rentals segment.
70GF Score
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