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Atour Lifestyle HoldingsATAT +3.51%82 Gross Margin % is 41.53% as of Mar. 2026, which is 31% above its 10-year median of 31.72. GuruFocus rates ATAT with a GF Score™ of 82/100 and a GF Value™ of $51.50 (Significantly Undervalued). Among 793 Travel & Leisure companies, Atour Lifestyle Holdings ranks worse than 50.32% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Atour Lifestyle Holdings had a gross margin of 41.53% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Atour Lifestyle Holdings Gross Margin % Related Terms
Atour Lifestyle Holdings Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Atour Lifestyle Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Atour Lifestyle Holdings Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Atour Lifestyle Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Atour Lifestyle Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Atour Lifestyle Holdings (ATAT) has a Gross Margin % of 41.53% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Atour Lifestyle Holdings and its competitors. This is 31% above median its historical median of 31.72. Over the past decade, Atour Lifestyle Holdings' Gross Margin % has ranged from 26.58 to 44.26. According to the industry distribution chart, Atour Lifestyle Holdings ranks #399 out of 793 companies in the Travel & Leisure industry, placing it in the top 50.3%.
Is Atour Lifestyle Holdings' Gross Margin % too high?
Atour Lifestyle Holdings' current Gross Margin % of 41.53% is 31% above median its 10-year median of 31.72. Over the past 10 years, this metric has ranged from a low of 26.58 to a high of 44.26. The Travel & Leisure industry median Gross Margin % is 43.65. Atour Lifestyle Holdings' value of 41.53% is 4.9% below this industry median. Based on the distribution chart, Atour Lifestyle Holdings ranks #399 out of 793 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Atour Lifestyle Holdings has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Atour Lifestyle Holdings' Gross Margin % compare to CHH and WH?
According to the Travel & Leisure industry distribution chart, Atour Lifestyle Holdings ranks #399 out of 793 companies for Gross Margin %. This places Atour Lifestyle Holdings in the lower half of its industry. The industry median Gross Margin % is 43.65. Atour Lifestyle Holdings' value of 41.53% is 4.9% below this benchmark. Historically, Atour Lifestyle Holdings' own Gross Margin % has ranged from 26.58 to 44.26 over the past decade. While the company's 10-year median is 31.72 vs. the industry median of 43.65, Atour Lifestyle Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 43.65, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Atour Lifestyle Holdings's current Gross Margin % of 41.53% is 4.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Atour Lifestyle Holdings and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 43.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Atour Lifestyle Holdings's current Gross Margin % is 41.53%, which is 31% above median its own 10-year median of 31.72. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atour Lifestyle Holdings stock overvalued right now?
Based on GuruFocus' analysis, Atour Lifestyle Holdings (ATAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $51.50, compared to a current price of $34.18 — trading 33.6% below its estimated fair value. The current Gross Margin % is 41.53%, which is 31% above median its 10-year median of 31.72 and 4.9% below the Travel & Leisure industry median of 43.65. Atour Lifestyle Holdings' overall GF Score™ is 82/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Atour Lifestyle Holdings (ATAT), the current Gross Margin % is 41.53% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Atour Lifestyle Holdings (ATAT) Overvalued in 2026?
Based on GuruFocus' analysis, Atour Lifestyle Holdings stock appears to be undervalued.
The current stock price of $34.18 is trading 33.6% below its estimated GF Value™ of $51.50.
GuruFocus considers Atour Lifestyle Holdings to be Significantly Undervalued.
Key valuation signals for ATAT:
Gross Margin %: 41.53% (31% above median its 10-year median of 31.72)
GF Value™: $51.50 vs. price of $34.18 (33.6% below fair value)
Industry Position: 4.9% below the Travel & Leisure median (#399 of 793)
No single metric tells the full story. See the ATAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Atour Lifestyle Holdings Ltd is an upper-midscale hotel chain in China. The company derives revenues from franchise and management fees from its manachised hotels and sales of hotel supplies to manachised hotels, Operations of leased hotels, and sales of retail products. The company has one operating segment, which is the Atour Group.
82GF Score
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