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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Atour Lifestyle Holdings's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was $79 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was $298 Mil.
Atour Lifestyle Holdings (NAS:ATAT) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Atour Lifestyle Holdings Selling, General, & Admin. Expense Related Terms
Atour Lifestyle Holdings Selling, General, & Admin. Expense Historical Data
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The historical data trend for Atour Lifestyle Holdings's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Atour Lifestyle Holdings Selling, General, & Admin. Expense Chart
ATAT vs CHH, WH, CVEO: Selling, General, & Admin. Expense Comparison
For the Lodging subindustry, Atour Lifestyle Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Atour Lifestyle Holdings Selling, General, & Admin. Expense vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Atour Lifestyle Holdings's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Atour Lifestyle Holdings's Selling, General, & Admin. Expense falls into.
Atour Lifestyle Holdings Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $298 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $298 Mil mean?
Atour Lifestyle Holdings (ATAT) has a Selling, General, & Admin. Expense of $298 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Atour Lifestyle Holdings and its competitors.
Is Atour Lifestyle Holdings' Selling, General, & Admin. Expense too high?
Atour Lifestyle Holdings' current Selling, General, & Admin. Expense is $298 Mil. Overall, Atour Lifestyle Holdings has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Atour Lifestyle Holdings' Selling, General, & Admin. Expense compare to CHH and WH?
Atour Lifestyle Holdings' Selling, General, & Admin. Expense of $298 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Atour Lifestyle Holdings and its competitors. Atour Lifestyle Holdings's current Selling, General, & Admin. Expense is $298 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atour Lifestyle Holdings stock overvalued right now?
Based on GuruFocus' analysis, Atour Lifestyle Holdings (ATAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $51.50, compared to a current price of $34.18 — trading 33.6% below its estimated fair value. The current Selling, General, & Admin. Expense is $298 Mil. Atour Lifestyle Holdings' overall GF Score™ is 82/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Atour Lifestyle Holdings (ATAT), the current Selling, General, & Admin. Expense is $298 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Atour Lifestyle Holdings (ATAT) Overvalued in 2026?
Based on GuruFocus' analysis, Atour Lifestyle Holdings stock appears to be undervalued.
The current stock price of $34.18 is trading 33.6% below its estimated GF Value™ of $51.50.
GuruFocus considers Atour Lifestyle Holdings to be Significantly Undervalued.
Key valuation signals for ATAT:
Selling, General, & Admin. Expense: $298 Mil
GF Value™: $51.50 vs. price of $34.18 (33.6% below fair value)
No single metric tells the full story. See the ATAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Atour Lifestyle Holdings Ltd is an upper-midscale hotel chain in China. The company derives revenues from franchise and management fees from its manachised hotels and sales of hotel supplies to manachised hotels, Operations of leased hotels, and sales of retail products. The company has one operating segment, which is the Atour Group.
82GF Score
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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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