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Atour Lifestyle HoldingsATAT +3.51%82 Pretax Margin % is 24.27% as of Mar. 2026, which is 156% above its 10-year median of 9.49. GuruFocus rates ATAT with a GF Score™ of 82/100 and a GF Value™ of $51.50 (Significantly Undervalued). Among 843 Travel & Leisure companies, Atour Lifestyle Holdings ranks better than 85.88% on this metric.
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Atour Lifestyle Holdings Pretax Margin % Related Terms
Atour Lifestyle Holdings Pretax Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Lodging subindustry, Atour Lifestyle Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Atour Lifestyle Holdings Pretax Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Atour Lifestyle Holdings's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Atour Lifestyle Holdings's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Atour Lifestyle Holdings (ATAT) has a Pretax Margin % of 24.27% as of Mar. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Atour Lifestyle Holdings and its competitors. This is 156% above median its historical median of 9.49. Over the past decade, Atour Lifestyle Holdings' Pretax Margin % has ranged from 4.81 to 24.93. According to the industry distribution chart, Atour Lifestyle Holdings ranks #119 out of 843 companies in the Travel & Leisure industry, placing it in the top 14.1%.
Is Atour Lifestyle Holdings' Pretax Margin % too high?
Atour Lifestyle Holdings' current Pretax Margin % of 24.27% is 156% above median its 10-year median of 9.49. Over the past 10 years, this metric has ranged from a low of 4.81 to a high of 24.93. The Travel & Leisure industry median Pretax Margin % is 6.34. Atour Lifestyle Holdings' value of 24.27% is 282.8% above this industry median. Based on the distribution chart, Atour Lifestyle Holdings ranks #119 out of 843 companies in the Travel & Leisure industry, which is in the top quartile — a strong position relative to peers. Overall, Atour Lifestyle Holdings has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Atour Lifestyle Holdings' Pretax Margin % compare to CHH and WH?
According to the Travel & Leisure industry distribution chart, Atour Lifestyle Holdings ranks #119 out of 843 companies for Pretax Margin %. This places Atour Lifestyle Holdings in the top 14% of its industry — outperforming the majority of peers. The industry median Pretax Margin % is 6.34. Atour Lifestyle Holdings' value of 24.27% is 282.8% above this benchmark. Historically, Atour Lifestyle Holdings' own Pretax Margin % has ranged from 4.81 to 24.93 over the past decade. While the company's 10-year median is 9.49 vs. the industry median of 6.34, Atour Lifestyle Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Travel & Leisure company?
The median Pretax Margin % among Travel & Leisure companies is 6.34, based on 843 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Atour Lifestyle Holdings's current Pretax Margin % of 24.27% is 282.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Atour Lifestyle Holdings and its competitors. For the Travel & Leisure industry, the median Pretax Margin % is 6.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Atour Lifestyle Holdings's current Pretax Margin % is 24.27%, which is 156% above median its own 10-year median of 9.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atour Lifestyle Holdings stock overvalued right now?
Based on GuruFocus' analysis, Atour Lifestyle Holdings (ATAT) is currently considered Significantly Undervalued. The stock's GF Value™ is $51.50, compared to a current price of $34.18 — trading 33.6% below its estimated fair value. The current Pretax Margin % is 24.27%, which is 156% above median its 10-year median of 9.49 and 282.8% above the Travel & Leisure industry median of 6.34. Atour Lifestyle Holdings' overall GF Score™ is 82/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Atour Lifestyle Holdings (ATAT), the current Pretax Margin % is 24.27% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Atour Lifestyle Holdings (ATAT) Overvalued in 2026?
Based on GuruFocus' analysis, Atour Lifestyle Holdings stock appears to be undervalued.
The current stock price of $34.18 is trading 33.6% below its estimated GF Value™ of $51.50.
GuruFocus considers Atour Lifestyle Holdings to be Significantly Undervalued.
Key valuation signals for ATAT:
Pretax Margin %: 24.27% (156% above median its 10-year median of 9.49)
GF Value™: $51.50 vs. price of $34.18 (33.6% below fair value)
Industry Position: 282.8% above the Travel & Leisure median (#119 of 843)
No single metric tells the full story. See the ATAT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Atour Lifestyle Holdings Ltd is an upper-midscale hotel chain in China. The company derives revenues from franchise and management fees from its manachised hotels and sales of hotel supplies to manachised hotels, Operations of leased hotels, and sales of retail products. The company has one operating segment, which is the Atour Group.
82GF Score
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