Mission ProduceAVO +4.44%80 Gross Margin % is 7.05% as of Apr. 2026, which is 41% below its 10-year median of 11.95. GuruFocus rates AVO with a GF Score™ of 80/100 and a GF Value™ of $12.80 (Fairly Valued). The stock has 4 warning signs investors should review. Among 305 Retail - Defensive companies, Mission Produce ranks worse than 80.98% on this metric.
Mission Produce Inc gross margin has been in long-term decline. The average rate of decline per year is -4.1%.
The historical rank and industry rank for Mission Produce's Gross Margin % or its related term are showing as below:
AVO'
s Gross Margin % Range Over the Past 10 Years
Min: 6.28 Med: 11.95 Max: 17.51
Current: 12.27
During the past 8 years, the highestGross Margin % of Mission Produce was 17.51%. The lowest was 6.28%. And the median was 11.95%.
AVO's Gross Margin % is ranked worse than 80.98% of 305
companies
in the Retail - Defensive industry
Industry Median: 24.14
vs AVO: 12.27
Mission Produce had a gross margin of 7.05% for the quarter that ended in Apr. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Mission Produce was -4.10% per year.
Mission Produce (NAS:AVO) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mission Produce had a gross margin of 7.05% for the quarter that ended in Apr. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mission Produce Gross Margin % Related Terms
Mission Produce Gross Margin % Historical Data
* Premium members only.
The historical data trend for Mission Produce's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
AVO vs WILC, CVGW, HFFG: Gross Margin % Comparison
For the Food Distribution subindustry, Mission Produce's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mission Produce Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, Mission Produce's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mission Produce's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mission Produce (AVO) has a Gross Margin % of 7.05% as of Apr. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Mission Produce and its competitors. This is 41% below median its historical median of 11.95. Over the past decade, Mission Produce's Gross Margin % has ranged from 6.28 to 17.51. According to the industry distribution chart, Mission Produce ranks #247 out of 305 companies in the Retail - Defensive industry, placing it in the top 81%.
Is Mission Produce's Gross Margin % too high?
Mission Produce's current Gross Margin % of 7.05% is 41% below median its 10-year median of 11.95. Over the past 10 years, this metric has ranged from a low of 6.28 to a high of 17.51. The Retail - Defensive industry median Gross Margin % is 24.14. Mission Produce's value of 7.05% is 70.8% below this industry median. Based on the distribution chart, Mission Produce ranks #247 out of 305 companies in the Retail - Defensive industry, which is in the bottom quartile relative to peers. Overall, Mission Produce has a GF Score™ of 80/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Mission Produce's Gross Margin % compare to WILC and CVGW?
According to the Retail - Defensive industry distribution chart, Mission Produce ranks #247 out of 305 companies for Gross Margin %. This places Mission Produce in the lower half of its industry. The industry median Gross Margin % is 24.14. Mission Produce's value of 7.05% is 70.8% below this benchmark. Historically, Mission Produce's own Gross Margin % has ranged from 6.28 to 17.51 over the past decade. While the company's 10-year median is 11.95 vs. the industry median of 24.14, Mission Produce has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.14, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mission Produce's current Gross Margin % of 7.05% is 70.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mission Produce and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mission Produce's current Gross Margin % is 7.05%, which is 41% below median its own 10-year median of 11.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mission Produce stock overvalued right now?
Based on GuruFocus' analysis, Mission Produce (AVO) is currently considered Fairly Valued. The stock's GF Value™ is $12.80, compared to a current price of $12.23 — trading 4.5% below its estimated fair value. The current Gross Margin % is 7.05%, which is 41% below median its 10-year median of 11.95 and 70.8% below the Retail - Defensive industry median of 24.14. Mission Produce's overall GF Score™ is 80/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mission Produce (AVO), the current Gross Margin % is 7.05% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Mission Produce (AVO) Overvalued in 2026?
Based on GuruFocus' analysis, Mission Produce stock appears to be undervalued.
The current stock price of $12.23 is trading 4.5% below its estimated GF Value™ of $12.80.
GuruFocus considers Mission Produce to be Fairly Valued.
Key valuation signals for AVO:
Gross Margin %: 7.05% (41% below median its 10-year median of 11.95)
GF Value™: $12.80 vs. price of $12.23 (4.5% below fair value)
Industry Position: 70.8% below the Retail - Defensive median (#247 of 305)
No single metric tells the full story. See the AVO stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Mission Produce Inc produces, packs, and distributes mainly Hass avocados to retail, wholesale, and food service customers, offering pre-ripe and ripened fruit tailored to customer specifications through its network of ripening facilities. The Company operates through three segments: Marketing & Distribution, which sources and distributes fruit globally and generates the majority of revenue; International Farming, which owns and operates avocado orchards and supplies fruit mainly to Marketing & Distribution, with operations principally in Peru and Guatemala; and Blueberries, which farms blueberries sold under an exclusive marketing agreement. The Company's operations span Peru, the United States, Guatemala, Mexico, Europe, and Canada.
80GF Score
Get the complete analysis for AVO
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
AVO has been successfully added to your 
