Brookdale Senior LivingBKD +1.95%43 Gross Margin % is 28.29% as of Mar. 2026, which is 18% above its 10-year median of 24.05. GuruFocus rates BKD with a GF Score™ of 43/100 and a GF Value™ of $6.32 (Significantly Overvalued). The stock has 8 warning signs investors should review. Among 631 Healthcare Providers & Services companies, Brookdale Senior Living ranks worse than 72.58% on this metric.
BKD's Gross Margin % is ranked worse than 72.58% of 631
companies
in the Healthcare Providers & Services industry
Industry Median: 40.09
vs BKD: 26.42
Brookdale Senior Living had a gross margin of 28.29% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Brookdale Senior Living was 8.10% per year.
Brookdale Senior Living (NYSE:BKD) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Brookdale Senior Living had a gross margin of 28.29% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Brookdale Senior Living Gross Margin % Related Terms
Brookdale Senior Living Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Medical Care Facilities subindustry, Brookdale Senior Living's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brookdale Senior Living Gross Margin % vs Healthcare Providers & Services Industry
For the Healthcare Providers & Services industry and Healthcare sector, Brookdale Senior Living's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Brookdale Senior Living's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Brookdale Senior Living (BKD) has a Gross Margin % of 28.29% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Brookdale Senior Living and its competitors. This is 18% above median its historical median of 24.05. Over the past decade, Brookdale Senior Living's Gross Margin % has ranged from 17.79 to 28.93. According to the industry distribution chart, Brookdale Senior Living ranks #458 out of 631 companies in the Healthcare Providers & Services industry, placing it in the top 72.6%.
Is Brookdale Senior Living's Gross Margin % too high?
Brookdale Senior Living's current Gross Margin % of 28.29% is 18% above median its 10-year median of 24.05. Over the past 10 years, this metric has ranged from a low of 17.79 to a high of 28.93. The Healthcare Providers & Services industry median Gross Margin % is 40.09. Brookdale Senior Living's value of 28.29% is 29.4% below this industry median. Based on the distribution chart, Brookdale Senior Living ranks #458 out of 631 companies in the Healthcare Providers & Services industry, which is below the industry midpoint. Overall, Brookdale Senior Living has a GF Score™ of 43/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Brookdale Senior Living's Gross Margin % compare to CON and LFST?
According to the Healthcare Providers & Services industry distribution chart, Brookdale Senior Living ranks #458 out of 631 companies for Gross Margin %. This places Brookdale Senior Living in the lower half of its industry. The industry median Gross Margin % is 40.09. Brookdale Senior Living's value of 28.29% is 29.4% below this benchmark. Historically, Brookdale Senior Living's own Gross Margin % has ranged from 17.79 to 28.93 over the past decade. While the company's 10-year median is 24.05 vs. the industry median of 40.09, Brookdale Senior Living has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Healthcare Providers & Services company?
The median Gross Margin % among Healthcare Providers & Services companies is 40.09, based on 631 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brookdale Senior Living's current Gross Margin % of 28.29% is 29.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Brookdale Senior Living and its competitors. For the Healthcare Providers & Services industry, the median Gross Margin % is 40.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brookdale Senior Living's current Gross Margin % is 28.29%, which is 18% above median its own 10-year median of 24.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brookdale Senior Living stock overvalued right now?
Based on GuruFocus' analysis, Brookdale Senior Living (BKD) is currently considered Significantly Overvalued. The stock's GF Value™ is $6.32, compared to a current price of $15.71 — trading 148.6% above its estimated fair value. The current Gross Margin % is 28.29%, which is 18% above median its 10-year median of 24.05 and 29.4% below the Healthcare Providers & Services industry median of 40.09. Brookdale Senior Living's overall GF Score™ is 43/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Brookdale Senior Living (BKD), the current Gross Margin % is 28.29% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brookdale Senior Living (BKD) Overvalued in 2026?
Based on GuruFocus' analysis, Brookdale Senior Living stock appears to be overvalued.
The current stock price of $15.71 is trading 148.6% above its estimated GF Value™ of $6.32.
GuruFocus considers Brookdale Senior Living to be Significantly Overvalued.
Key valuation signals for BKD:
Gross Margin %: 28.29% (18% above median its 10-year median of 24.05)
GF Value™: $6.32 vs. price of $15.71 (148.6% above fair value)
Industry Position: 29.4% below the Healthcare Providers & Services median (#458 of 631)
No single metric tells the full story. See the BKD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brookdale Senior Living Inc operates senior living communities throughout the United States. The company has three reportable segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRs). The majority of the revenue is generated from the Assisted Living and Memory Care segment, which offers housing and assistance with activities of daily living to its customers. The company generates revenue in the form of Resident Fees, which it receives in exchange for the services provided, and in the form of management fees from certain communities under contract in exchange for the management services provided.
43GF Score
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