Addtech Hub PCLBKK:ADD -3.07%83 Gross Margin % is 30.78% as of Mar. 2026, which is 1% above its 10-year median of 30.52. GuruFocus rates BKK:ADD with a GF Score™ of 83/100 and a GF Value™ of ฿5.05 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 941 Media - Diversified companies, Addtech Hub PCL ranks worse than 59.94% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Addtech Hub PCL had a gross margin of 30.78% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Addtech Hub PCL Gross Margin % Related Terms
Addtech Hub PCL Gross Margin % Historical Data
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The historical data trend for Addtech Hub PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:ADD vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Addtech Hub PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Addtech Hub PCL Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Addtech Hub PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Addtech Hub PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Addtech Hub PCL (BKK:ADD) has a Gross Margin % of 30.78% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Addtech Hub PCL and its competitors. This is near median its historical median of 30.52. Over the past decade, Addtech Hub PCL's Gross Margin % has ranged from 25.58 to 33.93. According to the industry distribution chart, Addtech Hub PCL ranks #564 out of 941 companies in the Media - Diversified industry, placing it in the top 59.9%.
Is Addtech Hub PCL's Gross Margin % too high?
Addtech Hub PCL's current Gross Margin % of 30.78% is near median its 10-year median of 30.52. Over the past 10 years, this metric has ranged from a low of 25.58 to a high of 33.93. The Media - Diversified industry median Gross Margin % is 38.96. Addtech Hub PCL's value of 30.78% is 21% below this industry median. Based on the distribution chart, Addtech Hub PCL ranks #564 out of 941 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Addtech Hub PCL has a GF Score™ of 83/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Addtech Hub PCL's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Addtech Hub PCL ranks #564 out of 941 companies for Gross Margin %. This places Addtech Hub PCL in the lower half of its industry. The industry median Gross Margin % is 38.96. Addtech Hub PCL's value of 30.78% is 21% below this benchmark. Historically, Addtech Hub PCL's own Gross Margin % has ranged from 25.58 to 33.93 over the past decade. While the company's 10-year median is 30.52 vs. the industry median of 38.96, Addtech Hub PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.96, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Addtech Hub PCL's current Gross Margin % of 30.78% is 21% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Addtech Hub PCL and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Addtech Hub PCL's current Gross Margin % is 30.78%, which is near median its own 10-year median of 30.52. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Addtech Hub PCL stock overvalued right now?
Based on GuruFocus' analysis, Addtech Hub PCL (BKK:ADD) is currently considered Possible Value Trap. The stock's GF Value™ is ฿5.05, compared to a current price of ฿3.16 — trading 37.4% below its estimated fair value. The current Gross Margin % is 30.78%, which is near median its 10-year median of 30.52 and 21% below the Media - Diversified industry median of 38.96. Addtech Hub PCL's overall GF Score™ is 83/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Addtech Hub PCL (BKK:ADD), the current Gross Margin % is 30.78% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Addtech Hub PCL (BKK:ADD) Overvalued in 2026?
Based on GuruFocus' analysis, Addtech Hub PCL stock appears to be undervalued.
The current stock price of ฿3.16 is trading 37.4% below its estimated GF Value™ of ฿5.05.
GuruFocus considers Addtech Hub PCL to be Possible Value Trap.
Key valuation signals for BKK:ADD:
Gross Margin %: 30.78% (near median its 10-year median of 30.52)
GF Value™: ฿5.05 vs. price of ฿3.16 (37.4% below fair value)
Industry Position: 21% below the Media - Diversified median (#564 of 941)
No single metric tells the full story. See the BKK:ADD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Addtech Hub PCL is engaged in the business of providing digital content, providing digital solutions, and providing digital marketing. The company has three segments report which are comprised of providing digital content, providing digital solution and providing digital marketing. It derives the majority of its revenue from the provision of digital marketing services.
83GF Score
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