Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Addtech Hub PCLBKK:ADD 79 ROC (Joel Greenblatt) % is 160.95% as of Mar. 2026, which is 74% below its 10-year median of 624.24. GuruFocus rates BKK:ADD with a GF Score™ of 79/100 and a GF Value™ of ฿5.06 (Possible Value Trap). The stock has 4 warning signs investors should review. Among 1,016 Media - Diversified companies, Addtech Hub PCL ranks better than 97.15% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Addtech Hub PCL's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 160.95%.
The historical rank and industry rank for Addtech Hub PCL's ROC (Joel Greenblatt) % or its related term are showing as below:
BKK:ADD'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 187.27 Med: 624.24 Max: 1853.59
Current: 595.01
During the past 7 years, Addtech Hub PCL's highest ROC (Joel Greenblatt) % was 1853.59%. The lowest was 187.27%. And the median was 624.24%.
BKK:ADD's ROC (Joel Greenblatt) % is ranked better than 97.15% of 1016
companies
in the Media - Diversified industry
Industry Median: 9.79
vs BKK:ADD: 595.01
Addtech Hub PCL's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -25.00% per year.
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
Addtech Hub PCL ROC (Joel Greenblatt) % Related Terms
Addtech Hub PCL ROC (Joel Greenblatt) % Historical Data
* Premium members only.
The historical data trend for Addtech Hub PCL's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:ADD vs APP, OMC, TTD: ROC (Joel Greenblatt) % Comparison
For the Advertising Agencies subindustry, Addtech Hub PCL's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Addtech Hub PCL ROC (Joel Greenblatt) % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Addtech Hub PCL's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Addtech Hub PCL's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 160.95% mean?
Addtech Hub PCL (BKK:ADD) has a ROC (Joel Greenblatt) % of 160.95% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Addtech Hub PCL and its competitors. This is 74% below median its historical median of 624.24. Over the past decade, Addtech Hub PCL's ROC (Joel Greenblatt) % has ranged from 187.27 to 1,853.59. According to the industry distribution chart, Addtech Hub PCL ranks #29 out of 1016 companies in the Media - Diversified industry, placing it in the top 2.9%.
Is Addtech Hub PCL's ROC (Joel Greenblatt) % too high?
Addtech Hub PCL's current ROC (Joel Greenblatt) % of 160.95% is 74% below median its 10-year median of 624.24. Over the past 10 years, this metric has ranged from a low of 187.27 to a high of 1,853.59. The Media - Diversified industry median ROC (Joel Greenblatt) % is 9.79. Addtech Hub PCL's value of 160.95% is 1544% above this industry median. Based on the distribution chart, Addtech Hub PCL ranks #29 out of 1016 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Addtech Hub PCL has a GF Score™ of 79/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Addtech Hub PCL's ROC (Joel Greenblatt) % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Addtech Hub PCL ranks #29 out of 1016 companies for ROC (Joel Greenblatt) %. This places Addtech Hub PCL in the top 3% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 9.79. Addtech Hub PCL's value of 160.95% is 1544% above this benchmark. Historically, Addtech Hub PCL's own ROC (Joel Greenblatt) % has ranged from 187.27 to 1,853.59 over the past decade. While the company's 10-year median is 624.24 vs. the industry median of 9.79, Addtech Hub PCL has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Media - Diversified company?
The median ROC (Joel Greenblatt) % among Media - Diversified companies is 9.79, based on 1,016 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Addtech Hub PCL's current ROC (Joel Greenblatt) % of 160.95% is 1544% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Addtech Hub PCL and its competitors. For the Media - Diversified industry, the median ROC (Joel Greenblatt) % is 9.79 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Addtech Hub PCL's current ROC (Joel Greenblatt) % is 160.95%, which is 74% below median its own 10-year median of 624.24. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Addtech Hub PCL stock overvalued right now?
Based on GuruFocus' analysis, Addtech Hub PCL (BKK:ADD) is currently considered Possible Value Trap. The stock's GF Value™ is ฿5.06, compared to a current price of ฿3.36 — trading 33.6% below its estimated fair value. The current ROC (Joel Greenblatt) % is 160.95%, which is 74% below median its 10-year median of 624.24 and 1544% above the Media - Diversified industry median of 9.79. Addtech Hub PCL's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Addtech Hub PCL (BKK:ADD), the current ROC (Joel Greenblatt) % is 160.95% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Addtech Hub PCL (BKK:ADD) Overvalued in 2026?
Based on GuruFocus' analysis, Addtech Hub PCL stock appears to be undervalued.
The current stock price of ฿3.36 is trading 33.6% below its estimated GF Value™ of ฿5.06.
GuruFocus considers Addtech Hub PCL to be Possible Value Trap.
Key valuation signals for BKK:ADD:
ROC (Joel Greenblatt) %: 160.95% (74% below median its 10-year median of 624.24)
GF Value™: ฿5.06 vs. price of ฿3.36 (33.6% below fair value)
Industry Position: 1544% above the Media - Diversified median (#29 of 1016)
No single metric tells the full story. See the BKK:ADD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Addtech Hub PCL is engaged in the business of providing digital content, providing digital solutions, and providing digital marketing. The company has three segments report which are comprised of providing digital content, providing digital solution and providing digital marketing. It derives the majority of its revenue from the provision of digital marketing services.
79GF Score
Get the complete analysis for BKK:ADD
ROC (Joel Greenblatt) % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:ADD has been successfully added to your 
