Addtech Hub PCL (BKK:ADD) Beneish M-Score: -3.12 (As of Jul. 08, 2026)


BKK:ADD Addtech Hub PCL BKK:ADD
83 GF Score
Price ฿3.16
GF Value ฿5.05
Valuation Possible Value Trap
! 3 Warning Signs
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What is Addtech Hub PCL Beneish M-Score?

Addtech Hub PCL BKK:ADD -3.07% 83 Beneish M-Score is -3.12 as of Jul. 08, 2026. GuruFocus rates BKK:ADD with a GF Score™ of 83/100 and a GF Value™ of ฿5.05 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 977 Media - Diversified companies, Addtech Hub PCL ranks better than 79.63% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.12 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Addtech Hub PCL's Beneish M-Score or its related term are showing as below:

BKK:ADD' s Beneish M-Score Range Over the Past 10 Years
Min: -3.14   Med: -2.26   Max: 11.61
Current: -3.12

During the past 7 years, the highest Beneish M-Score of Addtech Hub PCL was 11.61. The lowest was -3.14. And the median was -2.26.


Addtech Hub PCL Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Addtech Hub PCL's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Addtech Hub PCL Beneish M-Score Chart

Addtech Hub PCL Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial -2.17 11.61 -0.73 -2.79 -3.14

Addtech Hub PCL Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.68 -2.72 -2.65 -3.14 -3.12

BKK:ADD vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Addtech Hub PCL's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Addtech Hub PCL Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Addtech Hub PCL's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Addtech Hub PCL's Beneish M-Score falls into.


BKK:ADD
83GF Score
Addtech Hub PCL BKK:ADD
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Addtech Hub PCL Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Addtech Hub PCL for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.5805+0.528 * 0.9578+0.404 * 0.9212+0.892 * 1.1484+0.115 * 0.8196
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 0.9404+4.679 * -0.062697-0.327 * 1.0916
=-3.12

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Mar26) TTM:Last Year (Mar25) TTM:
Total Receivables was ฿84.3 Mil.
Revenue was 85.145 + 88.35 + 94.59 + 104.731 = ฿372.8 Mil.
Gross Profit was 26.205 + 28.724 + 33.695 + 34.974 = ฿123.6 Mil.
Total Current Assets was ฿389.1 Mil.
Total Assets was ฿645.3 Mil.
Property, Plant and Equipment(Net PPE) was ฿9.4 Mil.
Depreciation, Depletion and Amortization(DDA) was ฿3.6 Mil.
Selling, General, & Admin. Expense(SGA) was ฿52.3 Mil.
Total Current Liabilities was ฿86.9 Mil.
Long-Term Debt & Capital Lease Obligation was ฿2.3 Mil.
Net Income was 4.58 + 10.552 + 16.695 + 7.785 = ฿39.6 Mil.
Non Operating Income was -4.387 + 17.394 + -3.07 + -4.11 = ฿5.8 Mil.
Cash Flow from Operations was 24.43 + 23.418 + 22.557 + 3.84 = ฿74.2 Mil.
Total Receivables was ฿126.5 Mil.
Revenue was 86.221 + 84.064 + 77.652 + 76.712 = ฿324.6 Mil.
Gross Profit was 28.645 + 27.795 + 24.471 + 22.175 = ฿103.1 Mil.
Total Current Assets was ฿338.4 Mil.
Total Assets was ฿600.1 Mil.
Property, Plant and Equipment(Net PPE) was ฿12.6 Mil.
Depreciation, Depletion and Amortization(DDA) was ฿3.7 Mil.
Selling, General, & Admin. Expense(SGA) was ฿48.4 Mil.
Total Current Liabilities was ฿70.9 Mil.
Long-Term Debt & Capital Lease Obligation was ฿5.1 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(84.332 / 372.816) / (126.505 / 324.649)
=0.226203 / 0.389667
=0.5805

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(103.086 / 324.649) / (123.598 / 372.816)
=0.317531 / 0.331525
=0.9578

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (389.097 + 9.386) / 645.328) / (1 - (338.358 + 12.586) / 600.121)
=0.382511 / 0.415211
=0.9212

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=372.816 / 324.649
=1.1484

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(3.736 / (3.736 + 12.586)) / (3.637 / (3.637 + 9.386))
=0.228894 / 0.279275
=0.8196

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(52.292 / 372.816) / (48.421 / 324.649)
=0.140262 / 0.149149
=0.9404

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((2.3 + 86.931) / 645.328) / ((5.111 + 70.904) / 600.121)
=0.138272 / 0.126666
=1.0916

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(39.612 - 5.827 - 74.245) / 645.328
=-0.062697

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Addtech Hub PCL has a M-score of -3.12 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.12 mean?
Addtech Hub PCL (BKK:ADD) has a Beneish M-Score of -3.12 as of Jul. 08, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Addtech Hub PCL and its competitors. According to the industry distribution chart, Addtech Hub PCL ranks #199 out of 977 companies in the Media - Diversified industry, placing it in the top 20.4%.
Is Addtech Hub PCL's Beneish M-Score too high?
Addtech Hub PCL's current Beneish M-Score is -3.12. Based on the distribution chart, Addtech Hub PCL ranks #199 out of 977 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, Addtech Hub PCL has a GF Score™ of 83/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Addtech Hub PCL's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Addtech Hub PCL ranks #199 out of 977 companies for Beneish M-Score. This places Addtech Hub PCL in the top 20% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Addtech Hub PCL and its competitors. Addtech Hub PCL's current Beneish M-Score is -3.12. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Addtech Hub PCL stock overvalued right now?
Based on GuruFocus' analysis, Addtech Hub PCL (BKK:ADD) is currently considered Possible Value Trap. The stock's GF Value™ is ฿5.05, compared to a current price of ฿3.16 — trading 37.4% below its estimated fair value. The current Beneish M-Score is -3.12. Addtech Hub PCL's overall GF Score™ is 83/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Addtech Hub PCL (BKK:ADD), the current Beneish M-Score is -3.12 as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Addtech Hub PCL (BKK:ADD) Overvalued in 2026?

Based on GuruFocus' analysis, Addtech Hub PCL stock appears to be undervalued. The current stock price of ฿3.16 is trading 37.4% below its estimated GF Value™ of ฿5.05. GuruFocus considers Addtech Hub PCL to be Possible Value Trap.

Key valuation signals for BKK:ADD:

  • Beneish M-Score: -3.12
  • GF Value™: ฿5.05 vs. price of ฿3.16 (37.4% below fair value)
  • GF Score™: 83/100 with 3 warning signs

No single metric tells the full story. See the BKK:ADD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Addtech Hub PCL Business Description

Address 1 South Sathorn Road, Empire Tower, Unit 4106-7, 41st Floor, Yannawa, Sathorn, Bangkok, THA, 10120
Addtech Hub PCL is engaged in the business of providing digital content, providing digital solutions, and providing digital marketing. The company has three segments report which are comprised of providing digital content, providing digital solution and providing digital marketing. It derives the majority of its revenue from the provision of digital marketing services.
83GF Score

Get the complete analysis for BKK:ADD

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

฿3.16
Price
฿5.05
GF Value