Mother Marketing PCLBKK:MOTHER 16 Gross Margin % is 13.77% as of Mar. 2026, which is 6% above its 10-year median of 12.98. GuruFocus rates BKK:MOTHER with a GF Score™ of 16/100. The stock has 2 warning signs investors should review. Among 1,109 Retail - Cyclical companies, Mother Marketing PCL ranks worse than 86.47% on this metric.
The historical rank and industry rank for Mother Marketing PCL's Gross Margin % or its related term are showing as below:
BKK:MOTHER'
s Gross Margin % Range Over the Past 10 Years
Min: 12.67 Med: 12.98 Max: 13.28
Current: 13.12
During the past 4 years, the highestGross Margin % of Mother Marketing PCL was 13.28%. The lowest was 12.67%. And the median was 12.98%.
BKK:MOTHER's Gross Margin % is ranked worse than 86.47% of 1109
companies
in the Retail - Cyclical industry
Industry Median: 36.26
vs BKK:MOTHER: 13.12
Mother Marketing PCL had a gross margin of 13.77% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Mother Marketing PCL was 0.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Mother Marketing PCL had a gross margin of 13.77% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Mother Marketing PCL Gross Margin % Related Terms
Mother Marketing PCL Gross Margin % Historical Data
* Premium members only.
The historical data trend for Mother Marketing PCL's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BKK:MOTHER vs CASY, WSM, DKS: Gross Margin % Comparison
For the Specialty Retail subindustry, Mother Marketing PCL's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Mother Marketing PCL Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Mother Marketing PCL's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Mother Marketing PCL's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Mother Marketing PCL (BKK:MOTHER) has a Gross Margin % of 13.77% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Mother Marketing PCL and its competitors. This is near median its historical median of 12.98. Over the past decade, Mother Marketing PCL's Gross Margin % has ranged from 12.67 to 13.28. According to the industry distribution chart, Mother Marketing PCL ranks #959 out of 1109 companies in the Retail - Cyclical industry, placing it in the top 86.5%.
Is Mother Marketing PCL's Gross Margin % too high?
Mother Marketing PCL's current Gross Margin % of 13.77% is near median its 10-year median of 12.98. Over the past 10 years, this metric has ranged from a low of 12.67 to a high of 13.28. The Retail - Cyclical industry median Gross Margin % is 36.26. Mother Marketing PCL's value of 13.77% is 62% below this industry median. Based on the distribution chart, Mother Marketing PCL ranks #959 out of 1109 companies in the Retail - Cyclical industry, which is in the bottom quartile relative to peers. Overall, Mother Marketing PCL has a GF Score™ of 16/100, reflecting its overall financial health beyond just this single metric.
How does Mother Marketing PCL's Gross Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Mother Marketing PCL ranks #959 out of 1109 companies for Gross Margin %. This places Mother Marketing PCL in the lower half of its industry. The industry median Gross Margin % is 36.26. Mother Marketing PCL's value of 13.77% is 62% below this benchmark. Historically, Mother Marketing PCL's own Gross Margin % has ranged from 12.67 to 13.28 over the past decade. While the company's 10-year median is 12.98 vs. the industry median of 36.26, Mother Marketing PCL has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.26, based on 1,109 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Mother Marketing PCL's current Gross Margin % of 13.77% is 62% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Mother Marketing PCL and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.26 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Mother Marketing PCL's current Gross Margin % is 13.77%, which is near median its own 10-year median of 12.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mother Marketing PCL stock overvalued right now?
Mother Marketing PCL (BKK:MOTHER) has a current Gross Margin % of 13.77%. The current Gross Margin % is 13.77%, which is near median its 10-year median of 12.98 and 62% below the Retail - Cyclical industry median of 36.26. Mother Marketing PCL's overall GF Score™ is 16/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Mother Marketing PCL (BKK:MOTHER), the current Gross Margin % is 13.77% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Mother Marketing PCL is engaged in the Retail and wholesale business of consumer goods under the name Mother Supermarket and Mother Marche with branches in Krabi, Surat Thani, and Phang Nga provinces. The Company operates in a single business segment, which is the distribution of consumer products domestically, both retail and wholesale, and is a distributor of consumer products, and operates in a single geographic area that is in Thailand.
16GF Score
Get the complete analysis for BKK:MOTHER
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
BKK:MOTHER has been successfully added to your 
