Mother Marketing PCL (BKK:MOTHER) Selling, General, & Admin. Expense: ฿156 Mil (TTM As of Mar. 2026)

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Director of Data and Quant Analytics at GuruFocus
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BKK:MOTHER Mother Marketing PCL BKK:MOTHER
16 GF Score
Price ฿1.17
! 2 Warning Signs
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What is Mother Marketing PCL Selling, General, & Admin. Expense?

Mother Marketing PCL BKK:MOTHER +0.86% 16 Selling, General, & Admin. Expense is ฿156 Mil as of Mar. 2026. GuruFocus rates BKK:MOTHER with a GF Score™ of 16/100. The stock has 2 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Mother Marketing PCL's selling, general, & admin. expense for the three months ended in Mar. 2026 was ฿41 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was ฿156 Mil.


Mother Marketing PCL  (BKK:MOTHER) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Mother Marketing PCL Selling, General, & Admin. Expense Related Terms


Mother Marketing PCL Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Mother Marketing PCL's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Mother Marketing PCL Selling, General, & Admin. Expense Chart

Mother Marketing PCL Annual Data
Trend Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
126.70 136.86 139.98 153.09

Mother Marketing PCL Quarterly Data
Dec22 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only 38.13 37.40 37.95 39.63 41.08

BKK:MOTHER vs CASY, WSM, ULTA: Selling, General, & Admin. Expense Comparison

For the Specialty Retail subindustry, Mother Marketing PCL's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Mother Marketing PCL Selling, General, & Admin. Expense vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Mother Marketing PCL's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Mother Marketing PCL's Selling, General, & Admin. Expense falls into.


BKK:MOTHER
16GF Score
Mother Marketing PCL BKK:MOTHER
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Mother Marketing PCL Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was ฿156 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of ฿156 Mil mean?
Mother Marketing PCL (BKK:MOTHER) has a Selling, General, & Admin. Expense of ฿156 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Mother Marketing PCL and its competitors.
Is Mother Marketing PCL's Selling, General, & Admin. Expense too high?
Mother Marketing PCL's current Selling, General, & Admin. Expense is ฿156 Mil. Overall, Mother Marketing PCL has a GF Score™ of 16/100, reflecting its overall financial health beyond just this single metric.
How does Mother Marketing PCL's Selling, General, & Admin. Expense compare to CASY and WSM?
Mother Marketing PCL's Selling, General, & Admin. Expense of ฿156 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Mother Marketing PCL and its competitors. Mother Marketing PCL's current Selling, General, & Admin. Expense is ฿156 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Mother Marketing PCL stock overvalued right now?
Mother Marketing PCL (BKK:MOTHER) has a current Selling, General, & Admin. Expense of ฿156 Mil. The current Selling, General, & Admin. Expense is ฿156 Mil. Mother Marketing PCL's overall GF Score™ is 16/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Mother Marketing PCL (BKK:MOTHER), the current Selling, General, & Admin. Expense is ฿156 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Mother Marketing PCL Business Description

Address 345 Maharat Road, Pak Nam Subdistrict, Mueang Krabi District, Krabi, THA, 81000
Mother Marketing PCL is engaged in the Retail and wholesale business of consumer goods under the name Mother Supermarket and Mother Marche with branches in Krabi, Surat Thani, and Phang Nga provinces. The Company operates in a single business segment, which is the distribution of consumer products domestically, both retail and wholesale, and is a distributor of consumer products, and operates in a single geographic area that is in Thailand.
16GF Score

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Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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