HelloFresh SECHIX:HFGD 52 Gross Margin % is 25.13% as of Mar. 2026, which is 61% below its 10-year median of 63.71. GuruFocus rates CHIX:HFGD with a GF Score™ of 52/100 and a GF Value™ of €8.94 (Significantly Undervalued). The stock has 4 warning signs investors should review. Among 359 Restaurants companies, HelloFresh SE ranks better than 76.88% on this metric.
HelloFresh SE gross margin has been in long-term decline. The average rate of decline per year is -1.5%.
The historical rank and industry rank for HelloFresh SE's Gross Margin % or its related term are showing as below:
CHIX:HFGd'
s Gross Margin % Range Over the Past 10 Years
Min: 56.9 Med: 63.71 Max: 65.95
Current: 64.06
During the past 13 years, the highestGross Margin % of HelloFresh SE was 65.95%. The lowest was 56.90%. And the median was 63.71%.
CHIX:HFGd's Gross Margin % is ranked better than 76.88% of 359
companies
in the Restaurants industry
Industry Median: 45.71
vs CHIX:HFGd: 64.06
HelloFresh SE had a gross margin of 25.13% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for HelloFresh SE was -1.50% per year.
HelloFresh SE (CHIX:HFGd) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
HelloFresh SE had a gross margin of 25.13% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
HelloFresh SE Gross Margin % Related Terms
HelloFresh SE Gross Margin % Historical Data
* Premium members only.
The historical data trend for HelloFresh SE's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CHIX:HFGD vs MCD, SBUX, CMG: Gross Margin % Comparison
For the Restaurants subindustry, HelloFresh SE's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
HelloFresh SE Gross Margin % vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, HelloFresh SE's Gross Margin % distribution charts can be found below:
* The bar in red indicates where HelloFresh SE's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
HelloFresh SE (CHIX:HFGD) has a Gross Margin % of 25.13% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on HelloFresh SE and its competitors. This is 61% below median its historical median of 63.71. Over the past decade, HelloFresh SE's Gross Margin % has ranged from 56.90 to 65.95. According to the industry distribution chart, HelloFresh SE ranks #83 out of 359 companies in the Restaurants industry, placing it in the top 23.1%.
Is HelloFresh SE's Gross Margin % too high?
HelloFresh SE's current Gross Margin % of 25.13% is 61% below median its 10-year median of 63.71. Over the past 10 years, this metric has ranged from a low of 56.90 to a high of 65.95. The Restaurants industry median Gross Margin % is 45.71. HelloFresh SE's value of 25.13% is 45% below this industry median. Based on the distribution chart, HelloFresh SE ranks #83 out of 359 companies in the Restaurants industry, which is in the top quartile — a strong position relative to peers. Overall, HelloFresh SE has a GF Score™ of 52/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HelloFresh SE's Gross Margin % compare to MCD and SBUX?
According to the Restaurants industry distribution chart, HelloFresh SE ranks #83 out of 359 companies for Gross Margin %. This places HelloFresh SE in the top 23% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 45.71. HelloFresh SE's value of 25.13% is 45% below this benchmark. Historically, HelloFresh SE's own Gross Margin % has ranged from 56.90 to 65.95 over the past decade. While the company's 10-year median is 63.71 vs. the industry median of 45.71, HelloFresh SE has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Restaurants company?
The median Gross Margin % among Restaurants companies is 45.71, based on 359 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. HelloFresh SE's current Gross Margin % of 25.13% is 45% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on HelloFresh SE and its competitors. For the Restaurants industry, the median Gross Margin % is 45.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. HelloFresh SE's current Gross Margin % is 25.13%, which is 61% below median its own 10-year median of 63.71. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HelloFresh SE stock overvalued right now?
Based on GuruFocus' analysis, HelloFresh SE (CHIX:HFGD) is currently considered Significantly Undervalued. The stock's GF Value™ is €8.94, compared to a current price of €4.27 — trading 52.2% below its estimated fair value. The current Gross Margin % is 25.13%, which is 61% below median its 10-year median of 63.71 and 45% below the Restaurants industry median of 45.71. HelloFresh SE's overall GF Score™ is 52/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For HelloFresh SE (CHIX:HFGD), the current Gross Margin % is 25.13% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is HelloFresh SE (CHIX:HFGD) Overvalued in 2026?
Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued.
The current stock price of €4.27 is trading 52.2% below its estimated GF Value™ of €8.94.
GuruFocus considers HelloFresh SE to be Significantly Undervalued.
Key valuation signals for CHIX:HFGD:
Gross Margin %: 25.13% (61% below median its 10-year median of 63.71)
GF Value™: €8.94 vs. price of €4.27 (52.2% below fair value)
Industry Position: 45% below the Restaurants median (#83 of 359)
No single metric tells the full story. See the CHIX:HFGD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
52GF Score
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