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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. HelloFresh SE's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was €472 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €1,199 Mil.
HelloFresh SE (CHIX:HFGd) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
HelloFresh SE Selling, General, & Admin. Expense Related Terms
HelloFresh SE Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for HelloFresh SE's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HelloFresh SE Selling, General, & Admin. Expense Chart
CHIX:HFGD vs MCD, SBUX, YUM: Selling, General, & Admin. Expense Comparison
For the Restaurants subindustry, HelloFresh SE's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
HelloFresh SE Selling, General, & Admin. Expense vs Restaurants Industry
For the Restaurants industry and Consumer Cyclical sector, HelloFresh SE's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where HelloFresh SE's Selling, General, & Admin. Expense falls into.
HelloFresh SE Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €1,199 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €1,199 Mil mean?
HelloFresh SE (CHIX:HFGD) has a Selling, General, & Admin. Expense of €1,199 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on HelloFresh SE and its competitors.
Is HelloFresh SE's Selling, General, & Admin. Expense too high?
HelloFresh SE's current Selling, General, & Admin. Expense is €1,199 Mil. Overall, HelloFresh SE has a GF Score™ of 52/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HelloFresh SE's Selling, General, & Admin. Expense compare to MCD and SBUX?
HelloFresh SE's Selling, General, & Admin. Expense of €1,199 Mil can be compared against companies in the Restaurants industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Restaurants company?
A good Selling, General, & Admin. Expense depends on the Restaurants industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on HelloFresh SE and its competitors. HelloFresh SE's current Selling, General, & Admin. Expense is €1,199 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HelloFresh SE stock overvalued right now?
Based on GuruFocus' analysis, HelloFresh SE (CHIX:HFGD) is currently considered Significantly Undervalued. The stock's GF Value™ is €7.88, compared to a current price of €3.67 — trading 53.5% below its estimated fair value. The current Selling, General, & Admin. Expense is €1,199 Mil. HelloFresh SE's overall GF Score™ is 52/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For HelloFresh SE (CHIX:HFGD), the current Selling, General, & Admin. Expense is €1,199 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is HelloFresh SE (CHIX:HFGD) Overvalued in 2026?
Based on GuruFocus' analysis, HelloFresh SE stock appears to be undervalued.
The current stock price of €3.67 is trading 53.5% below its estimated GF Value™ of €7.88.
GuruFocus considers HelloFresh SE to be Significantly Undervalued.
Key valuation signals for CHIX:HFGD:
Selling, General, & Admin. Expense: €1,199 Mil
GF Value™: €7.88 vs. price of €3.67 (53.5% below fair value)
No single metric tells the full story. See the CHIX:HFGD stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
HelloFresh SE is a digital-first, fast-moving consumer goods (FMCG) company offering personalized, home-delivered meal solutions across a diverse range of meal occasions. Its offerings include meal kits, add-on products, and ready-to-eat meals. The Group manages its meal kit business through various brands such as HelloFresh, Green Chef, EveryPlate, and Chefs Plate, among others. It also operates two smaller businesses, a premium direct-to-customer butcher brand, Good Chop, and a human-grade pet food brand, The Pets Table. HelloFresh's operations are organized into two geographic regions: North America and International. The majority of its revenue is generated from North America, which comprises its business in the United States and Canada.
52GF Score
Get the complete analysis for CHIX:HFGD
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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