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New Media LabHKSE:01284 -3.03%61 Gross Margin % is 70.88% as of Dec. 2025, which is 4% below its 10-year median of 73.77. GuruFocus rates HKSE:01284 with a GF Score™ of 61/100 and a GF Value™ of HK$0.27 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 941 Media - Diversified companies, New Media Lab ranks better than 83.21% on this metric.
The historical rank and industry rank for New Media Lab's Gross Margin % or its related term are showing as below:
HKSE:01284'
s Gross Margin % Range Over the Past 10 Years
Min: 72.49 Med: 73.77 Max: 76.84
Current: 72.49
During the past 6 years, the highestGross Margin % of New Media Lab was 76.84%. The lowest was 72.49%. And the median was 73.77%.
HKSE:01284's Gross Margin % is ranked better than 83.21% of 941
companies
in the Media - Diversified industry
Industry Median: 39.14
vs HKSE:01284: 72.49
New Media Lab had a gross margin of 70.88% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for New Media Lab was -0.70% per year.
New Media Lab (HKSE:01284) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
New Media Lab had a gross margin of 70.88% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
New Media Lab Gross Margin % Related Terms
New Media Lab Gross Margin % Historical Data
* Premium members only.
The historical data trend for New Media Lab's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01284 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, New Media Lab's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
New Media Lab Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, New Media Lab's Gross Margin % distribution charts can be found below:
* The bar in red indicates where New Media Lab's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
New Media Lab (HKSE:01284) has a Gross Margin % of 70.88% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on New Media Lab and its competitors. This is near median its historical median of 73.77. Over the past decade, New Media Lab's Gross Margin % has ranged from 72.49 to 76.84. According to the industry distribution chart, New Media Lab ranks #158 out of 941 companies in the Media - Diversified industry, placing it in the top 16.8%.
Is New Media Lab's Gross Margin % too high?
New Media Lab's current Gross Margin % of 70.88% is near median its 10-year median of 73.77. Over the past 10 years, this metric has ranged from a low of 72.49 to a high of 76.84. The Media - Diversified industry median Gross Margin % is 39.14. New Media Lab's value of 70.88% is 81.1% above this industry median. Based on the distribution chart, New Media Lab ranks #158 out of 941 companies in the Media - Diversified industry, which is in the top quartile — a strong position relative to peers. Overall, New Media Lab has a GF Score™ of 61/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does New Media Lab's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, New Media Lab ranks #158 out of 941 companies for Gross Margin %. This places New Media Lab in the top 17% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 39.14. New Media Lab's value of 70.88% is 81.1% above this benchmark. Historically, New Media Lab's own Gross Margin % has ranged from 72.49 to 76.84 over the past decade. While the company's 10-year median is 73.77 vs. the industry median of 39.14, New Media Lab has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 39.14, based on 941 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. New Media Lab's current Gross Margin % of 70.88% is 81.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on New Media Lab and its competitors. For the Media - Diversified industry, the median Gross Margin % is 39.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. New Media Lab's current Gross Margin % is 70.88%, which is near median its own 10-year median of 73.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is New Media Lab stock overvalued right now?
Based on GuruFocus' analysis, New Media Lab (HKSE:01284) is currently considered Significantly Overvalued. The stock's GF Value™ is HK$0.27, compared to a current price of HK$0.48 — trading 77.8% above its estimated fair value. The current Gross Margin % is 70.88%, which is near median its 10-year median of 73.77 and 81.1% above the Media - Diversified industry median of 39.14. New Media Lab's overall GF Score™ is 61/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For New Media Lab (HKSE:01284), the current Gross Margin % is 70.88% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is New Media Lab (HKSE:01284) Overvalued in 2026?
Based on GuruFocus' analysis, New Media Lab stock appears to be overvalued.
The current stock price of HK$0.48 is trading 77.8% above its estimated GF Value™ of HK$0.27.
GuruFocus considers New Media Lab to be Significantly Overvalued.
Key valuation signals for HKSE:01284:
Gross Margin %: 70.88% (near median its 10-year median of 73.77)
GF Value™: HK$0.27 vs. price of HK$0.48 (77.8% above fair value)
Industry Position: 81.1% above the Media - Diversified median (#158 of 941)
No single metric tells the full story. See the HKSE:01284 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
New Media Lab Ltd is a digital media company, providing integrated advertising solutions to advertisers ranging from multi-national brand owners, and advertising agencies to SMEs through its Digital Media Platforms. The company produces and distributes content on diverse areas of interest under its different and popular media brands.
61GF Score
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Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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