New Media Lab (HKSE:01284) Beneish M-Score : -2.89 (As of Apr. 02, 2025)

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What is New Media Lab Beneish M-Score?

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.89 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for New Media Lab's Beneish M-Score or its related term are showing as below:

HKSE:01284' s Beneish M-Score Range Over the Past 10 Years
Min: -2.93 Med: -2.91 Max: -2.89
Current: -2.89

During the past 4 years, the highest Beneish M-Score of New Media Lab was -2.89. The lowest was -2.93. And the median was -2.91.

New Media Lab Beneish M-Score Historical Data

The historical data trend for New Media Lab's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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New Media Lab Beneish M-Score Chart

New Media Lab Annual Data

Trend

Dec20

Dec21

Dec22

Dec23

Beneish M-Score

-2.93

-2.89

New Media Lab Semi-Annual Data
	Dec20	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24
Beneish M-Score	Get a 7-Day Free Trial			-	-2.93	-	-2.89	-

Competitive Comparison of New Media Lab's Beneish M-Score

For the Advertising Agencies subindustry, New Media Lab's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

New Media Lab's Beneish M-Score Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, New Media Lab's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where New Media Lab's Beneish M-Score falls into.

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New Media Lab Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of New Media Lab for today is based on a combination of the following eight different indices:

-4.84

0.92 * DSRI

0.528 * GMI

0.404 * AQI

0.892 * SGI

0.115 * DEPI

-4.84

0.92 * 0.9043

0.528 * 1.0023

0.404 * 0.6653

0.892 * 0.9178

0.115 * 0.8732

0.172 * SGAI

4.679 * TATA

0.327 * LVGI

0.172 * 0

4.679 * -0.094654

0.327 * 0.477

-2.89

This Year (Dec23) TTM:

Last Year (Dec22) TTM:

Total Receivables was HK$66.9 Mil.
Revenue was HK$220.9 Mil.
Gross Profit was HK$163.1 Mil.
Total Current Assets was HK$212.7 Mil.
Total Assets was HK$288.6 Mil.
Property, Plant and Equipment(Net PPE) was HK$71.9 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$17.0 Mil.
Selling, General, & Admin. Expense(SGA) was HK$0.0 Mil.
Total Current Liabilities was HK$36.2 Mil.
Long-Term Debt & Capital Lease Obligation was HK$45.1 Mil.
Net Income was HK$14.5 Mil.
Gross Profit was HK$0.0 Mil.
Cash Flow from Operations was HK$41.8 Mil.

Total Receivables was HK$80.6 Mil.
Revenue was HK$240.7 Mil.
Gross Profit was HK$178.2 Mil.
Total Current Assets was HK$101.3 Mil.
Total Assets was HK$190.6 Mil.
Property, Plant and Equipment(Net PPE) was HK$85.4 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$17.1 Mil.
Selling, General, & Admin. Expense(SGA) was HK$1.7 Mil.
Total Current Liabilities was HK$59.6 Mil.
Long-Term Debt & Capital Lease Obligation was HK$53.0 Mil.

1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI	=	(Receivables_t / Revenue_t)	/	(Receivables_t-1 / Revenue_t-1)
	=	(66.906 / 220.885)	/	(80.614 / 240.678)
	=	0.3029	/	0.334945
	=	0.9043

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI	=	GrossMargin_t-1	/	GrossMargin_t
	=	(GrossProfit_t-1 / Revenue_t-1)	/	(GrossProfit_t / Revenue_t)
	=	(178.174 / 240.678)	/	(163.147 / 220.885)
	=	0.7403	/	0.738606
	=	1.0023

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI	=	(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t)	/	(1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
	=	(1 - (212.736 + 71.927) / 288.567)	/	(1 - (101.344 + 85.399) / 190.619)
	=	0.013529	/	0.020334
	=	0.6653

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI	=	Sales_t	/	Sales_t-1
	=	Revenue_t	/	Revenue_t-1
	=	220.885	/	240.678
	=	0.9178

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI	=	(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))	/	(Depreciation_t / (Depreciaton_t + PPE_t))
	=	(17.079 / (17.079 + 85.399))	/	(16.966 / (16.966 + 71.927))
	=	0.16666	/	0.190859
	=	0.8732

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI	=	(SGA_t / Sales_t)	/	(SGA_t-1 /Sales_t-1)
	=	(0 / 220.885)	/	(1.659 / 240.678)
	=	0	/	0.006893
	=	0

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI	=	((LTD_t + CurrentLiabilities_t) / TotalAssets_t)	/	((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
	=	((45.074 + 36.205) / 288.567)	/	((52.956 + 59.608) / 190.619)
	=	0.281664	/	0.590518
	=	0.477

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA	=	(IncomefromContinuingOperations_t	-	CashFlowsfromOperations_t)	/	TotalAssets_t
	=	(NetIncome_t - NonOperatingIncome_t	-	CashFlowsfromOperations_t)	/	TotalAssets_t
	=	(14.525 - 0	-	41.839)	/	288.567
	=	-0.094654

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

New Media Lab has a M-score of -2.89 suggests that the company is unlikely to be a manipulator.

New Media Lab Beneish M-Score Related Terms

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New Media Lab Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » New Media Lab Ltd (HKSE:01284) » Definitions » Beneish M-Score

Comparable Companies

Traded in Other Exchanges

N/A

Address

77 Hoi Bun Road, 8 Floor, Tower 1, The Quayside, Kwun Tong, Kowloon, Hong Kong, HKG

Website

https://www.newmedialab.com.hk

New Media Lab Ltd is a digital media company, providing integrated advertising solutions to advertisers ranging from multi-national brand owners, and advertising agencies to SMEs through its Digital Media Platforms. The company produces and distributes content on diverse areas of interest under its different and popular media brands.

Executives

Albert Yeung Investments Holdings Limited	2201 Interest of corporation controlled by you
First Trust Management Ag	2301 Trustee
Albert Yeung Holdings Limited	2201 Interest of corporation controlled by you
First Trust Services Ag	2301 Trustee
New Media Lab Group Holdings Limited	2101 Beneficial owner
Double Blossoms Limited	2101 Beneficial owner
Double Fantastic Group Limited	2101 Beneficial owner
Luk Siu Man, Semon	2202 Interest of your spouse
Yeung Sau Shing, Albert	2307 Founder of a discretionary trust who can infl
Lee Yat Pui, Royce	2201 Interest of corporation controlled by you
Lee Lan Kiu	2201 Interest of corporation controlled by you
Yau Yi Ping	2202 Interest of your spouse

New Media Lab Headlines

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