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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Shanshan Brand Management CoHKSE:01749 50 Gross Margin % is 35.52% as of Dec. 2025, which is 27% below its 10-year median of 48.45. GuruFocus rates HKSE:01749 with a GF Score™ of 50/100 and a GF Value™ of HK$0.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 1,025 Manufacturing - Apparel & Accessories companies, Shanshan Brand Management Co ranks better than 63.12% on this metric.
HKSE:01749's Gross Margin % is ranked better than 63.12% of 1025
companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 28.34
vs HKSE:01749: 38.75
Shanshan Brand Management Co had a gross margin of 35.52% for the quarter that ended in Dec. 2025 => Competition eroding margins
Shanshan Brand Management Co (HKSE:01749) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Shanshan Brand Management Co had a gross margin of 35.52% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Shanshan Brand Management Co Gross Margin % Related Terms
Shanshan Brand Management Co Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01749 vs RL, LEVI, VFC: Gross Margin % Comparison
For the Apparel Manufacturing subindustry, Shanshan Brand Management Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Shanshan Brand Management Co Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Shanshan Brand Management Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Shanshan Brand Management Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Shanshan Brand Management Co (HKSE:01749) has a Gross Margin % of 35.52% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Shanshan Brand Management Co and its competitors. This is 27% below median its historical median of 48.45. Over the past decade, Shanshan Brand Management Co's Gross Margin % has ranged from 37.47 to 58.11. According to the industry distribution chart, Shanshan Brand Management Co ranks #378 out of 1025 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 36.9%.
Is Shanshan Brand Management Co's Gross Margin % too high?
Shanshan Brand Management Co's current Gross Margin % of 35.52% is 27% below median its 10-year median of 48.45. Over the past 10 years, this metric has ranged from a low of 37.47 to a high of 58.11. The Manufacturing - Apparel & Accessories industry median Gross Margin % is 28.34. Shanshan Brand Management Co's value of 35.52% is 25.3% above this industry median. Based on the distribution chart, Shanshan Brand Management Co ranks #378 out of 1025 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Shanshan Brand Management Co has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Shanshan Brand Management Co's Gross Margin % compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Shanshan Brand Management Co ranks #378 out of 1025 companies for Gross Margin %. This puts Shanshan Brand Management Co in the upper half of its industry. The industry median Gross Margin % is 28.34. Shanshan Brand Management Co's value of 35.52% is 25.3% above this benchmark. Historically, Shanshan Brand Management Co's own Gross Margin % has ranged from 37.47 to 58.11 over the past decade. While the company's 10-year median is 48.45 vs. the industry median of 28.34, Shanshan Brand Management Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.34, based on 1,025 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Shanshan Brand Management Co's current Gross Margin % of 35.52% is 25.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Shanshan Brand Management Co and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanshan Brand Management Co's current Gross Margin % is 35.52%, which is 27% below median its own 10-year median of 48.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanshan Brand Management Co stock overvalued right now?
Based on GuruFocus' analysis, Shanshan Brand Management Co (HKSE:01749) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.68, compared to a current price of HK$0.46 — trading 32.4% below its estimated fair value. The current Gross Margin % is 35.52%, which is 27% below median its 10-year median of 48.45 and 25.3% above the Manufacturing - Apparel & Accessories industry median of 28.34. Shanshan Brand Management Co's overall GF Score™ is 50/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Shanshan Brand Management Co (HKSE:01749), the current Gross Margin % is 35.52% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Shanshan Brand Management Co (HKSE:01749) Overvalued in 2026?
Based on GuruFocus' analysis, Shanshan Brand Management Co stock appears to be undervalued.
The current stock price of HK$0.46 is trading 32.4% below its estimated GF Value™ of HK$0.68.
GuruFocus considers Shanshan Brand Management Co to be Possible Value Trap.
Key valuation signals for HKSE:01749:
Gross Margin %: 35.52% (27% below median its 10-year median of 48.45)
GF Value™: HK$0.68 vs. price of HK$0.46 (32.4% below fair value)
Industry Position: 25.3% above the Manufacturing - Apparel & Accessories median (#378 of 1025)
No single metric tells the full story. See the HKSE:01749 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Shanshan Brand Management Co Ltd is engaged in the designing, marketing, and sale of formal and casual business menswear in the People's Republic of China. Its brands include FIRS, SHANSHAN, and LUBIAM. The company operates in two reportable segments, namely, Trading of garments and Trademark sub-licensing income. The FIRS brand generates key revenue for the company.
50GF Score
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