Shanshan Brand Management Co (HKSE:01749) Beneish M-Score: -2.63 (As of Jul. 23, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HKSE:01749 Shanshan Brand Management Co Ltd HKSE:01749
50 GF Score
Price HK$0.46
GF Value HK$0.68
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is Shanshan Brand Management Co Beneish M-Score?

Shanshan Brand Management Co HKSE:01749 50 Beneish M-Score is -2.63 as of Jul. 23, 2026. GuruFocus rates HKSE:01749 with a GF Score™ of 50/100 and a GF Value™ of HK$0.68 (Possible Value Trap). The stock has 6 warning signs investors should review. Among 998 Manufacturing - Apparel & Accessories companies, Shanshan Brand Management Co ranks better than 58.42% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.63 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Shanshan Brand Management Co's Beneish M-Score or its related term are showing as below:

HKSE:01749' s Beneish M-Score Range Over the Past 10 Years
Min: -3.23   Med: -2.63   Max: -2.28
Current: -2.63

During the past 11 years, the highest Beneish M-Score of Shanshan Brand Management Co was -2.28. The lowest was -3.23. And the median was -2.63.


Shanshan Brand Management Co Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Shanshan Brand Management Co's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanshan Brand Management Co Beneish M-Score Chart

Shanshan Brand Management Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -2.58 -2.68 -2.59 -2.28 -2.63

Shanshan Brand Management Co Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.59 0.00 -2.28 0.00 -2.63

HKSE:01749 vs RL, LEVI, VFC: Beneish M-Score Comparison

For the Apparel Manufacturing subindustry, Shanshan Brand Management Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Shanshan Brand Management Co Beneish M-Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Shanshan Brand Management Co's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Shanshan Brand Management Co's Beneish M-Score falls into.


HKSE:01749
50GF Score
Shanshan Brand Management Co Ltd HKSE:01749
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shanshan Brand Management Co Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Shanshan Brand Management Co for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.9178+0.528 * 0.9717+0.404 * 1.1496+0.892 * 0.8869+0.115 * 1.3461
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.1541+4.679 * -0.008653-0.327 * 0.9859
=-2.63

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Dec25) TTM:Last Year (Dec24) TTM:
Total Receivables was HK$227.3 Mil.
Revenue was HK$953.2 Mil.
Gross Profit was HK$369.5 Mil.
Total Current Assets was HK$597.9 Mil.
Total Assets was HK$875.5 Mil.
Property, Plant and Equipment(Net PPE) was HK$181.6 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$46.5 Mil.
Selling, General, & Admin. Expense(SGA) was HK$353.8 Mil.
Total Current Liabilities was HK$495.1 Mil.
Long-Term Debt & Capital Lease Obligation was HK$65.0 Mil.
Net Income was HK$8.7 Mil.
Gross Profit was HK$0.0 Mil.
Cash Flow from Operations was HK$16.3 Mil.
Total Receivables was HK$279.3 Mil.
Revenue was HK$1,074.7 Mil.
Gross Profit was HK$404.9 Mil.
Total Current Assets was HK$699.7 Mil.
Total Assets was HK$875.0 Mil.
Property, Plant and Equipment(Net PPE) was HK$91.9 Mil.
Depreciation, Depletion and Amortization(DDA) was HK$34.8 Mil.
Selling, General, & Admin. Expense(SGA) was HK$345.7 Mil.
Total Current Liabilities was HK$561.2 Mil.
Long-Term Debt & Capital Lease Obligation was HK$6.6 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(227.308 / 953.158) / (279.261 / 1074.74)
=0.238479 / 0.259841
=0.9178

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(404.86 / 1074.74) / (369.516 / 953.158)
=0.376705 / 0.387675
=0.9717

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (597.934 + 181.61) / 875.454) / (1 - (699.737 + 91.885) / 875.012)
=0.109555 / 0.095302
=1.1496

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=953.158 / 1074.74
=0.8869

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(34.767 / (34.767 + 91.885)) / (46.522 / (46.522 + 181.61))
=0.274508 / 0.203926
=1.3461

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(353.815 / 953.158) / (345.671 / 1074.74)
=0.371203 / 0.321632
=1.1541

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((64.966 + 495.121) / 875.454) / ((6.63 + 561.173) / 875.012)
=0.639767 / 0.648909
=0.9859

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(8.723 - 0 - 16.298) / 875.454
=-0.008653

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Shanshan Brand Management Co has a M-score of -2.63 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.63 mean?
Shanshan Brand Management Co (HKSE:01749) has a Beneish M-Score of -2.63 as of Jul. 23, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Shanshan Brand Management Co and its competitors. According to the industry distribution chart, Shanshan Brand Management Co ranks #415 out of 998 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 41.6%.
Is Shanshan Brand Management Co's Beneish M-Score too high?
Shanshan Brand Management Co's current Beneish M-Score is -2.63. Based on the distribution chart, Shanshan Brand Management Co ranks #415 out of 998 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Shanshan Brand Management Co has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Shanshan Brand Management Co's Beneish M-Score compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Shanshan Brand Management Co ranks #415 out of 998 companies for Beneish M-Score. This puts Shanshan Brand Management Co in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Manufacturing - Apparel & Accessories company?
A good Beneish M-Score depends on the Manufacturing - Apparel & Accessories industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Shanshan Brand Management Co and its competitors. Shanshan Brand Management Co's current Beneish M-Score is -2.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanshan Brand Management Co stock overvalued right now?
Based on GuruFocus' analysis, Shanshan Brand Management Co (HKSE:01749) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.68, compared to a current price of HK$0.46 — trading 32.4% below its estimated fair value. The current Beneish M-Score is -2.63. Shanshan Brand Management Co's overall GF Score™ is 50/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Shanshan Brand Management Co (HKSE:01749), the current Beneish M-Score is -2.63 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanshan Brand Management Co (HKSE:01749) Overvalued in 2026?

Based on GuruFocus' analysis, Shanshan Brand Management Co stock appears to be undervalued. The current stock price of HK$0.46 is trading 32.4% below its estimated GF Value™ of HK$0.68. GuruFocus considers Shanshan Brand Management Co to be Possible Value Trap.

Key valuation signals for HKSE:01749:

  • Beneish M-Score: -2.63
  • GF Value™: HK$0.68 vs. price of HK$0.46 (32.4% below fair value)
  • GF Score™: 50/100 with 6 warning signs

No single metric tells the full story. See the HKSE:01749 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Shanshan Brand Management Co Business Description

Address 238 Yunlin Middle Road, Wangchun Industrial Park, Zhejiang Province, Ningbo, CHN, 315100
Shanshan Brand Management Co Ltd is engaged in the designing, marketing, and sale of formal and casual business menswear in the People's Republic of China. Its brands include FIRS, SHANSHAN, and LUBIAM. The company operates in two reportable segments, namely, Trading of garments and Trademark sub-licensing income. The FIRS brand generates key revenue for the company.
50GF Score

Get the complete analysis for HKSE:01749

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.46
Price
HK$0.68
GF Value