Shanshan Brand Management Co (HKSE:01749) ROCE %: -1.06% (As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HKSE:01749 Shanshan Brand Management Co Ltd HKSE:01749
50 GF Score
Price HK$0.46
GF Value HK$0.68
Valuation Possible Value Trap
! 6 Warning Signs
View Full Analysis

What is Shanshan Brand Management Co ROCE %?

Shanshan Brand Management Co HKSE:01749 50 ROCE % is -1.06% as of Dec. 2025. GuruFocus rates HKSE:01749 with a GF Score™ of 50/100 and a GF Value™ of HK$0.68 (Possible Value Trap). The stock has 6 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Shanshan Brand Management Co's annualized ROCE % for the quarter that ended in Dec. 2025 was -1.06%.

Shanshan Brand Management Co  (HKSE:01749) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Shanshan Brand Management Co ROCE % Related Terms

Shanshan Brand Management Co ROCE % Historical Data

* Premium members only.

The historical data trend for Shanshan Brand Management Co's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Shanshan Brand Management Co ROCE % Chart

Shanshan Brand Management Co Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 12.75 7.45 17.86 17.40 5.17

Shanshan Brand Management Co Semi-Annual Data
Dec15 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 23.08 16.61 18.80 11.96 -1.06
HKSE:01749
50GF Score
Shanshan Brand Management Co Ltd HKSE:01749
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Shanshan Brand Management Co ROCE % Calculation

Shanshan Brand Management Co's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=17.944/( ( (875.012 - 561.173) + (875.454 - 495.121) )/ 2 )
=17.944/( (313.839+380.333)/ 2 )
=17.944/347.086
=5.17 %

Shanshan Brand Management Co's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=-3.834/( ( (825.986 - 482.337) + (875.454 - 495.121) )/ 2 )
=-3.834/( ( 343.649 + 380.333 )/ 2 )
=-3.834/361.991
=-1.06 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -1.06% mean?
Shanshan Brand Management Co (HKSE:01749) has a ROCE % of -1.06% as of Dec. 2025.
Is Shanshan Brand Management Co's ROCE % too high?
Shanshan Brand Management Co's current ROCE % is -1.06%. Overall, Shanshan Brand Management Co has a GF Score™ of 50/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Shanshan Brand Management Co's ROCE % compare to RL and LEVI?
Shanshan Brand Management Co's ROCE % of -1.06% can be compared against companies in the Manufacturing - Apparel & Accessories industry. The industry median ROCE % is 6.13. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Manufacturing - Apparel & Accessories company?
The median ROCE % among Manufacturing - Apparel & Accessories companies is 6.13, based on 1,039 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Manufacturing - Apparel & Accessories industry, the median ROCE % is 6.13 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Shanshan Brand Management Co's current ROCE % is -1.06%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shanshan Brand Management Co stock overvalued right now?
Based on GuruFocus' analysis, Shanshan Brand Management Co (HKSE:01749) is currently considered Possible Value Trap. The stock's GF Value™ is HK$0.68, compared to a current price of HK$0.46 — trading 32.4% below its estimated fair value. The current ROCE % is -1.06%. Shanshan Brand Management Co's overall GF Score™ is 50/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Shanshan Brand Management Co (HKSE:01749), the current ROCE % is -1.06% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shanshan Brand Management Co (HKSE:01749) Overvalued in 2026?

Based on GuruFocus' analysis, Shanshan Brand Management Co stock appears to be undervalued. The current stock price of HK$0.46 is trading 32.4% below its estimated GF Value™ of HK$0.68. GuruFocus considers Shanshan Brand Management Co to be Possible Value Trap.

Key valuation signals for HKSE:01749:

  • ROCE %: -1.06%
  • GF Value™: HK$0.68 vs. price of HK$0.46 (32.4% below fair value)
  • GF Score™: 50/100 with 6 warning signs

No single metric tells the full story. See the HKSE:01749 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Shanshan Brand Management Co Business Description

Address 238 Yunlin Middle Road, Wangchun Industrial Park, Zhejiang Province, Ningbo, CHN, 315100
Shanshan Brand Management Co Ltd is engaged in the designing, marketing, and sale of formal and casual business menswear in the People's Republic of China. Its brands include FIRS, SHANSHAN, and LUBIAM. The company operates in two reportable segments, namely, Trading of garments and Trademark sub-licensing income. The FIRS brand generates key revenue for the company.
50GF Score

Get the complete analysis for HKSE:01749

ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

HK$0.46
Price
HK$0.68
GF Value