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Kwung's Aroma HoldingsHKSE:01925 +0.39%89 Gross Margin % is 20.19% as of Dec. 2025, which is 6% below its 10-year median of 21.56. GuruFocus rates HKSE:01925 with a GF Score™ of 89/100 and a GF Value™ of HK$1.40 (Fairly Valued). The stock has 9 warning signs investors should review. Among 1,912 Consumer Packaged Goods companies, Kwung's Aroma Holdings ranks worse than 61.24% on this metric.
HKSE:01925's Gross Margin % is ranked worse than 61.24% of 1912
companies
in the Consumer Packaged Goods industry
Industry Median: 26.345
vs HKSE:01925: 21.45
Kwung's Aroma Holdings had a gross margin of 20.19% for the quarter that ended in Dec. 2025 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Kwung's Aroma Holdings was 0.60% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Kwung's Aroma Holdings had a gross margin of 20.19% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Kwung's Aroma Holdings Gross Margin % Related Terms
Kwung's Aroma Holdings Gross Margin % Historical Data
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The historical data trend for Kwung's Aroma Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:01925 vs PG, CL, KVUE: Gross Margin % Comparison
For the Household & Personal Products subindustry, Kwung's Aroma Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kwung's Aroma Holdings Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Kwung's Aroma Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Kwung's Aroma Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Kwung's Aroma Holdings (HKSE:01925) has a Gross Margin % of 20.19% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Kwung's Aroma Holdings and its competitors. This is near median its historical median of 21.56. Over the past decade, Kwung's Aroma Holdings' Gross Margin % has ranged from 18.70 to 26.68. According to the industry distribution chart, Kwung's Aroma Holdings ranks #1171 out of 1912 companies in the Consumer Packaged Goods industry, placing it in the top 61.2%.
Is Kwung's Aroma Holdings' Gross Margin % too high?
Kwung's Aroma Holdings' current Gross Margin % of 20.19% is near median its 10-year median of 21.56. Over the past 10 years, this metric has ranged from a low of 18.70 to a high of 26.68. The Consumer Packaged Goods industry median Gross Margin % is 26.35. Kwung's Aroma Holdings' value of 20.19% is 23.4% below this industry median. Based on the distribution chart, Kwung's Aroma Holdings ranks #1171 out of 1912 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Kwung's Aroma Holdings has a GF Score™ of 89/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Kwung's Aroma Holdings' Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Kwung's Aroma Holdings ranks #1171 out of 1912 companies for Gross Margin %. This places Kwung's Aroma Holdings in the lower half of its industry. The industry median Gross Margin % is 26.35. Kwung's Aroma Holdings' value of 20.19% is 23.4% below this benchmark. Historically, Kwung's Aroma Holdings' own Gross Margin % has ranged from 18.70 to 26.68 over the past decade. While the company's 10-year median is 21.56 vs. the industry median of 26.35, Kwung's Aroma Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.35, based on 1,912 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kwung's Aroma Holdings's current Gross Margin % of 20.19% is 23.4% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Kwung's Aroma Holdings and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.35 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kwung's Aroma Holdings's current Gross Margin % is 20.19%, which is near median its own 10-year median of 21.56. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kwung's Aroma Holdings stock overvalued right now?
Based on GuruFocus' analysis, Kwung's Aroma Holdings (HKSE:01925) is currently considered Fairly Valued. The stock's GF Value™ is HK$1.40, compared to a current price of HK$1.28 — trading 8.9% below its estimated fair value. The current Gross Margin % is 20.19%, which is near median its 10-year median of 21.56 and 23.4% below the Consumer Packaged Goods industry median of 26.35. Kwung's Aroma Holdings' overall GF Score™ is 89/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Kwung's Aroma Holdings (HKSE:01925), the current Gross Margin % is 20.19% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kwung's Aroma Holdings (HKSE:01925) Overvalued in 2026?
Based on GuruFocus' analysis, Kwung's Aroma Holdings stock appears to be undervalued.
The current stock price of HK$1.28 is trading 8.9% below its estimated GF Value™ of HK$1.40.
GuruFocus considers Kwung's Aroma Holdings to be Fairly Valued.
Key valuation signals for HKSE:01925:
Gross Margin %: 20.19% (near median its 10-year median of 21.56)
GF Value™: HK$1.40 vs. price of HK$1.28 (8.9% below fair value)
Industry Position: 23.4% below the Consumer Packaged Goods median (#1171 of 1912)
No single metric tells the full story. See the HKSE:01925 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kwung's Aroma Holdings Ltd is engaged in the design and manufacture of home fragrance related products. The company's main business is involved in the design, manufacture, and processing of wax products, glass products, and aromatherapy products. Its products include candles, home fragrances, home accessories, and home fragrance diffusers.
89GF Score
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