Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Marketingforce ManagementHKSE:02556 -15.97%11 Gross Margin % is 38.81% as of Dec. 2025, which is 27% below its 10-year median of 52.98. GuruFocus rates HKSE:02556 with a GF Score™ of 11/100. The stock has 8 warning signs investors should review. Among 2,690 Software companies, Marketingforce Management ranks better than 51.49% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Marketingforce Management had a gross margin of 38.81% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Marketingforce Management Gross Margin % Related Terms
Marketingforce Management Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HKSE:02556 vs QH, SHOP, UBER: Gross Margin % Comparison
For the Software - Application subindustry, Marketingforce Management's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Marketingforce Management Gross Margin % vs Software Industry
For the Software industry and Technology sector, Marketingforce Management's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Marketingforce Management's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Marketingforce Management (HKSE:02556) has a Gross Margin % of 38.81% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Marketingforce Management and its competitors. This is 27% below median its historical median of 52.98. Over the past decade, Marketingforce Management's Gross Margin % has ranged from 42.00 to 57.31. According to the industry distribution chart, Marketingforce Management ranks #1305 out of 2690 companies in the Software industry, placing it in the top 48.5%.
Is Marketingforce Management's Gross Margin % too high?
Marketingforce Management's current Gross Margin % of 38.81% is 27% below median its 10-year median of 52.98. Over the past 10 years, this metric has ranged from a low of 42.00 to a high of 57.31. The Software industry median Gross Margin % is 40.76. Marketingforce Management's value of 38.81% is 4.8% below this industry median. Based on the distribution chart, Marketingforce Management ranks #1305 out of 2690 companies in the Software industry, which is above the industry midpoint. Overall, Marketingforce Management has a GF Score™ of 11/100, reflecting its overall financial health beyond just this single metric.
How does Marketingforce Management's Gross Margin % compare to QH and SHOP?
According to the Software industry distribution chart, Marketingforce Management ranks #1305 out of 2690 companies for Gross Margin %. This puts Marketingforce Management in the upper half of its industry. The industry median Gross Margin % is 40.76. Marketingforce Management's value of 38.81% is 4.8% below this benchmark. Historically, Marketingforce Management's own Gross Margin % has ranged from 42.00 to 57.31 over the past decade. While the company's 10-year median is 52.98 vs. the industry median of 40.76, Marketingforce Management has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.76, based on 2,690 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Marketingforce Management's current Gross Margin % of 38.81% is 4.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Marketingforce Management and its competitors. For the Software industry, the median Gross Margin % is 40.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Marketingforce Management's current Gross Margin % is 38.81%, which is 27% below median its own 10-year median of 52.98. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Marketingforce Management stock overvalued right now?
Marketingforce Management (HKSE:02556) has a current Gross Margin % of 38.81%. The current Gross Margin % is 38.81%, which is 27% below median its 10-year median of 52.98 and 4.8% below the Software industry median of 40.76. Marketingforce Management's overall GF Score™ is 11/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Marketingforce Management (HKSE:02556), the current Gross Margin % is 38.81% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Marketingforce Management Ltd is engaged in marketing and sales SaaS solution provider in China. It delivers marketing and sales SaaS solutions through the Marketing Force platform to enterprises. The company offers cloud-based SaaS products to enterprises to enable effective and efficient marketing and sales management, and also offers two signature SaaS products, T Cloud and True Client, which combine a series of functional modules respectively to address the pain points faced by enterprises in marketing and sales activities. The group is engaged in two segments: AI+ SaaS business and Precision marketing. Key revenue is generated from the AI+SaaS business.
11GF Score
Get the complete analysis for HKSE:02556
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
HKSE:02556 has been successfully added to your 
