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Marketingforce Management (HKSE:02556) Operating Income : HK$26 Mil (TTM As of Jun. 2024)


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What is Marketingforce Management Operating Income?

Marketingforce Management's Operating Income for the six months ended in Jun. 2024 was HK$-6 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Jun. 2024 was HK$26 Mil.

Operating Margin % is calculated as Operating Income divided by its Revenue. Marketingforce Management's Operating Income for the six months ended in Jun. 2024 was HK$-6 Mil. Marketingforce Management's Revenue for the six months ended in Jun. 2024 was HK$796 Mil. Therefore, Marketingforce Management's Operating Margin % for the quarter that ended in Jun. 2024 was -0.78%.

Marketingforce Management's 5-Year average Growth Rate for Operating Margin % was 0.00% per year.

Operating Income or EBIT is linked to Return on Capital for both regular definition and Joel Greenblatt's definition. Marketingforce Management's annualized ROC % for the quarter that ended in Jun. 2024 was -0.49%. Marketingforce Management's annualized ROC (Joel Greenblatt) % for the quarter that ended in Jun. 2024 was -913.87%.


Marketingforce Management Operating Income Historical Data

The historical data trend for Marketingforce Management's Operating Income can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Marketingforce Management Operating Income Chart

Marketingforce Management Annual Data
Trend Dec21 Dec22 Dec23
Operating Income
-117.40 -121.34 31.79

Marketingforce Management Semi-Annual Data
Dec21 Dec22 Jun23 Dec23 Jun24
Operating Income - - -0.79 32.58 -6.22

Marketingforce Management Operating Income Calculation

Operating Income, is the profit a company earned through operations. All expenses, including cash expenses such as cost of goods sold (COGS), research & development, wages, and non-cash expenses, such as depreciation, depletion and amortization, have been deducted from the sales.

Operating Income for the trailing twelve months (TTM) ended in Jun. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$26 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Marketingforce Management  (HKSE:02556) Operating Income Explanation

1. Operating Income or EBIT is linked to Return on Capital for both regular definition and Joel Greenblatt's definition.

Marketingforce Management's annualized ROC % for the quarter that ended in Jun. 2024 is calculated as:

ROC % (Q: Jun. 2024 )
=NOPAT/Average Invested Capital
=Operating Income * ( 1 - Tax Rate % )/( (Invested Capital (Q: Dec. 2023 ) + Invested Capital (Q: Jun. 2024 ))/ count )
=-12.446 * ( 1 - -0% )/( (3110.248 + 1942.704)/ 2 )
=-12.446/2526.476
=-0.49 %

where

Invested Capital(Q: Dec. 2023 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=2518.863 - 537.118 - ( 207.407 - max(0, 3395.358 - 2266.855+207.407))
=3110.248

Invested Capital(Q: Jun. 2024 )
=Total Assets - Accounts Payable & Accrued Expense - Excess Cash
=Total Assets - Accounts Payable & Accrued Expense - ( Cash, Cash Equivalents, Marketable Securities - max(0, Total Current Liabilities - Total Current Assets+Cash, Cash Equivalents, Marketable Securities))
=2805.368 - 362.724 - ( 916.897 - max(0, 2133.758 - 2633.698+916.897))
=1942.704

Note: The Operating Income data used here is two times the semi-annual (Jun. 2024) data.

2. Joel Greenblatt's definition of Return on Capital:

Marketingforce Management's annualized ROC (Joel Greenblatt) % for the quarter that ended in Jun. 2024 is calculated as:

ROC (Joel Greenblatt) %(Q: Jun. 2024 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Dec. 2023  Q: Jun. 2024
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-1725.22/( ( (228.238 + max(-1133.39, 0)) + (149.327 + max(-1098.762, 0)) )/ 2 )
=-1725.22/( ( 228.238 + 149.327 )/ 2 )
=-1725.22/188.7825
=-913.87 %

where Working Capital is:

Working Capital(Q: Dec. 2023 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(121.67 + 0 + 64.41) - (537.118 + 0 + 782.352)
=-1133.39

Working Capital(Q: Jun. 2024 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(130.303 + 0 + -109.44) - (362.724 + 0 + 756.901)
=-1098.762

When net working capital is negative, 0 is used.

Note: The EBIT data used here is two times the semi-annual (Jun. 2024) EBIT data.

3. Operating Income is also linked to Operating Margin %:

Marketingforce Management's Operating Margin % for the quarter that ended in Jun. 2024 is calculated as:

Operating Margin %=Operating Income (Q: Jun. 2024 )/Revenue (Q: Jun. 2024 )
=-6.223/796.043
=-0.78 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

4. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the Operating Income growth rate using Operating Income per share data.


Be Aware

Compared with a company's EBITDA margin, Operating Margin can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin may decline. Often the Operating Margin declines well before the company's revenue or even profit decline. Therefore, Operating Margin is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia's Operating Margin had already been in decline since 2002, although its earnings per share were still rising. Investors who paid attention to Operating Margin would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Marketingforce Management Operating Income Related Terms

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Marketingforce Management Business Description

Comparable Companies
Traded in Other Exchanges
N/A
Address
No. 1 Lane 1401, Jiangchang Road, Trueland Center, Building 8, Shanghai Big Data Industrial Park, Jingan District, Shanghai, CHN
Marketingforce Management Ltd it is engaged in marketing and sales SaaS solution provider in China. It deliver marketing and sales SaaS solutions through Marketing force platform to enterprises. The company offers cloud-based SaaS products to enterprises to enable effective and efficient marketing and sales management and also offer two signature SaaS products, T Cloud and True Client, which combines a series of functional modules respectively to address the pain points faced by enterprises in marketing and sales activities. The group is engaged in two segments SaaS business and Precision marketing. Key revenue is generated from SaaS business.
Executives
Zhao Xulong 2307 Founder of a discretionary trust who can infl
Zhu Shuina 2201 Interest of corporation controlled by you
Zhao Fangqi 2201 Interest of corporation controlled by you
Xu Jiankang 2201 Interest of corporation controlled by you
Willam Zhao Limited 2305 Beneficiary of a trust
Shuina Zhu Limited 2305 Beneficiary of a trust
Fangqi Zhao Limited 2305 Beneficiary of a trust
Zhu Zhengguo 2201 Interest of corporation controlled by you
Nb Digital Evergreen Investment Limited Partnership 2101 Beneficial owner
Shanghai Hongyu Limited 2305 Beneficiary of a trust
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Driving Force Developments Limited

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