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Integral Ad Science Holding (NAS:IAS) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Integral Ad Science Holding had a gross margin of 76.97% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Integral Ad Science Holding Gross Margin % Related Terms
Integral Ad Science Holding Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Integral Ad Science Holding's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Integral Ad Science Holding Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Integral Ad Science Holding's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Integral Ad Science Holding's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Integral Ad Science Holding (IAS) has a Gross Margin % of 76.97% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Integral Ad Science Holding and its competitors. This is near median its historical median of 82.29. Over the past decade, Integral Ad Science Holding's Gross Margin % has ranged from 77.42 to 84.49.
Is Integral Ad Science Holding's Gross Margin % too high?
Integral Ad Science Holding's current Gross Margin % of 76.97% is near median its 10-year median of 82.29. Over the past 10 years, this metric has ranged from a low of 77.42 to a high of 84.49. The Media - Diversified industry median Gross Margin % is 39.18. Integral Ad Science Holding's value of 76.97% is 96.5% above this industry median. Overall, Integral Ad Science Holding has a GF Score™ of 69/100, reflecting its overall financial health beyond just this single metric.
How does Integral Ad Science Holding's Gross Margin % compare to DV and ZD?
Integral Ad Science Holding's Gross Margin % of 76.97% can be compared against companies in the Media - Diversified industry. The industry median Gross Margin % is 39.18. Integral Ad Science Holding's value of 76.97% is 96.5% above this benchmark. Historically, Integral Ad Science Holding's own Gross Margin % has ranged from 77.42 to 84.49 over the past decade. While the company's 10-year median is 82.29 vs. the industry median of 39.18, Integral Ad Science Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 39.18, based on 942 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Integral Ad Science Holding's current Gross Margin % of 76.97% is 96.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Integral Ad Science Holding and its competitors. For the Media - Diversified industry, the median Gross Margin % is 39.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Integral Ad Science Holding's current Gross Margin % is 76.97%, which is near median its own 10-year median of 82.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Integral Ad Science Holding stock overvalued right now?
Integral Ad Science Holding (IAS) has a current Gross Margin % of 76.97%. The stock's GF Value™ is $12.96, compared to a current price of $10.34 — trading 20.2% below its estimated fair value. The current Gross Margin % is 76.97%, which is near median its 10-year median of 82.29 and 96.5% above the Media - Diversified industry median of 39.18. Integral Ad Science Holding's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Integral Ad Science Holding (IAS), the current Gross Margin % is 76.97% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Integral Ad Science Holding (IAS) Overvalued in 2026?
Based on GuruFocus' analysis, Integral Ad Science Holding stock appears to be undervalued.
The current stock price of $10.34 is trading 20.2% below its estimated GF Value™ of $12.96.
Key valuation signals for IAS:
Gross Margin %: 76.97% (near median its 10-year median of 82.29)
GF Value™: $12.96 vs. price of $10.34 (20.2% below fair value)
Industry Position: 96.5% above the Media - Diversified median
No single metric tells the full story. See the IAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
69GF Score
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