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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Integral Ad Science Holding's intangible assets for the quarter that ended in Sep. 2025 was $855.0 Mil.
Integral Ad Science Holding (NAS:IAS) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Integral Ad Science Holding Intangible Assets Related Terms
Integral Ad Science Holding Intangible Assets Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Integral Ad Science Holding Intangible Assets Chart
Integral Ad Science Holding Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Integral Ad Science Holding (IAS) has a Intangible Assets of $855.0 Mil as of Sep. 2025. Intangible assets include patents, goodwill and trade secrets. View historical data on Integral Ad Science Holding and its competitors.
Is Integral Ad Science Holding's Intangible Assets too high?
Integral Ad Science Holding's current Intangible Assets is $855.0 Mil. Overall, Integral Ad Science Holding has a GF Score™ of 69/100, reflecting its overall financial health beyond just this single metric.
How does Integral Ad Science Holding's Intangible Assets compare to DV and ZD?
Integral Ad Science Holding's Intangible Assets of $855.0 Mil can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Media - Diversified company?
A good Intangible Assets depends on the Media - Diversified industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Integral Ad Science Holding and its competitors. Integral Ad Science Holding's current Intangible Assets is $855.0 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Integral Ad Science Holding stock overvalued right now?
Integral Ad Science Holding (IAS) has a current Intangible Assets of $855.0 Mil. The stock's GF Value™ is $12.96, compared to a current price of $10.34 — trading 20.2% below its estimated fair value. The current Intangible Assets is $855.0 Mil. Integral Ad Science Holding's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Integral Ad Science Holding (IAS), the current Intangible Assets is $855.0 Mil as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Integral Ad Science Holding (IAS) Overvalued in 2026?
Based on GuruFocus' analysis, Integral Ad Science Holding stock appears to be undervalued.
The current stock price of $10.34 is trading 20.2% below its estimated GF Value™ of $12.96.
Key valuation signals for IAS:
Intangible Assets: $855.0 Mil
GF Value™: $12.96 vs. price of $10.34 (20.2% below fair value)
No single metric tells the full story. See the IAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
69GF Score
Get the complete analysis for IAS
Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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