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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Integral Ad Science Holding's intangible assets for the quarter that ended in Dec. 2023 was $894.5 Mil.
The historical data trend for Integral Ad Science Holding's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Integral Ad Science Holding Annual Data | |||||||||||
Trend | Dec19 | Dec20 | Dec21 | Dec22 | Dec23 | ||||||
Intangible Assets | 766.06 | 714.26 | 952.93 | 915.29 | 894.49 |
Integral Ad Science Holding Quarterly Data | |||||||||||||||||
Dec19 | Mar20 | Jun20 | Sep20 | Dec20 | Mar21 | Jun21 | Sep21 | Dec21 | Mar22 | Jun22 | Sep22 | Dec22 | Mar23 | Jun23 | Sep23 | Dec23 | |
Intangible Assets | Get a 7-Day Free Trial | 915.29 | 910.27 | 904.89 | 898.24 | 894.49 |
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Integral Ad Science Holding (NAS:IAS) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Thank you for viewing the detailed overview of Integral Ad Science Holding's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Vista Equity Partners Fund Vi, L.p. | 10 percent owner | 4 EMBARCADERO CENTER, 20TH FLOOR, SAN FRANCISCO CA 94111 |
Tania Secor | officer: Chief Financial Officer | 99 WALL STREET, #1950, NEW YORK NY 10005 |
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Tom Sharma | officer: Chief Product Officer | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Anil Sukumaran | officer: Chief Accounting Officer | 99 WALL STREET, #1950, NEW YORK NY 10005 |
Oleg Bershadsky | officer: Chief Operating Officer | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Michael Eugene Fosnaugh | director | C/O PING IDENTITY CORPORATION, 1001 17TH STREET, SUITE 100, DENVER CO 80202 |
Lucia Anthony C. Jr. | officer: Chief Technology Officer | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Otto Berkes | director | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Joseph Pergola | officer: Chief Financial Officer | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Brooke Nakatsukasa | director | 95 MORTON STREET, FLOOR 8, NEW YORK NY 10014 |
Vista Equity Partners Management, Llc | 10 percent owner | FOUR EMBARCADERO CENTER, 20TH FLOOR, SAN FRANCISCO CA 94111 |
Christina Silvia Lema | director | 101 MERRITT 7, NORWALK CT 06851 |
Martin A Taylor | director | 100 WASHINGTON AVENUE S., SUITE 100, MINNEAPOLIS MN 55401 |
Jill Putman | director | 100 WASHINGTON AVENUE S., SUITE 100, MINNEAPOLIS MN 55401 |
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