IAS (Integral Ad Science Holding) Moat Score: 4/10 (As of Aug. 15, 2026)

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IAS Integral Ad Science Holding Corp IAS
69 GF Score
Price $10.34
GF Value $12.96
! 3 Warning Signs
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What is Integral Ad Science Holding Moat Score?

Integral Ad Science Holding IAS 69 Moat Score is 4 as of Aug. 15, 2026. GuruFocus rates IAS with a GF Score™ of 69/100 and a GF Value™ of $12.96. The stock has 3 warning signs investors should review.

Integral Ad Science Holding has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Integral Ad Science Holding has Narrow Moat: IAS has a discernible but modest moat with its proprietary technology in digital ad verification. However, it faces competition and lacks strong brand strength or significant customer switching costs.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Integral Ad Science Holding might have Narrow Moat - Discernible but modest moat.

Integral Ad Science Holding  (NAS:IAS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Integral Ad Science Holding Moat Score Related Terms

IAS vs DV, ZD, STGW: Moat Score Comparison

For the Advertising Agencies subindustry, Integral Ad Science Holding's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Integral Ad Science Holding Moat Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Integral Ad Science Holding's Moat Score distribution charts can be found below:

* The bar in red indicates where Integral Ad Science Holding's Moat Score falls into.


IAS
69GF Score
Integral Ad Science Holding Corp IAS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Integral Ad Science Holding (IAS) has a Moat Score of 4 as of Aug. 15, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.
Is Integral Ad Science Holding's Moat Score too high?
Integral Ad Science Holding's current Moat Score is 4. Overall, Integral Ad Science Holding has a GF Score™ of 69/100, reflecting its overall financial health beyond just this single metric.
How does Integral Ad Science Holding's Moat Score compare to DV and ZD?
Integral Ad Science Holding's Moat Score of 4 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Media - Diversified company?
A good Moat Score depends on the Media - Diversified industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Integral Ad Science Holding's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Integral Ad Science Holding stock overvalued right now?
Integral Ad Science Holding (IAS) has a current Moat Score of 4. The stock's GF Value™ is $12.96, compared to a current price of $10.34 — trading 20.2% below its estimated fair value. The current Moat Score is 4. Integral Ad Science Holding's overall GF Score™ is 69/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Integral Ad Science Holding (IAS), the current Moat Score is 4 as of Aug. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Integral Ad Science Holding (IAS) Overvalued in 2026?

Based on GuruFocus' analysis, Integral Ad Science Holding stock appears to be undervalued. The current stock price of $10.34 is trading 20.2% below its estimated GF Value™ of $12.96.

Key valuation signals for IAS:

  • Moat Score: 4
  • GF Value™: $12.96 vs. price of $10.34 (20.2% below fair value)
  • GF Score™: 69/100 with 3 warning signs

No single metric tells the full story. See the IAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Integral Ad Science Holding Business Description

Address 12 East 49th Street, 20th Floor, New York, NY, USA, 10017
Integral Ad Science Holding Corp is a digital advertising verification company. The cloud-based technology platform of the company delivers independent measurement and verification of digital advertising across all devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Geographically, the company derives a majority of its revenue from the Americas region.
69GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$10.34
Price
$12.96
GF Value