Johnson OutdoorsJOUT +0.84%72 Gross Margin % is 38.82% as of Mar. 2026, which is 7% below its 10-year median of 41.85. GuruFocus rates JOUT with a GF Score™ of 72/100 and a GF Value™ of $44.35 (Fairly Valued). The stock has 3 warning signs investors should review. Among 793 Travel & Leisure companies, Johnson Outdoors ranks worse than 60.66% on this metric.
Johnson Outdoors Inc gross margin has been in long-term decline. The average rate of decline per year is -5.6%.
The historical rank and industry rank for Johnson Outdoors's Gross Margin % or its related term are showing as below:
JOUT'
s Gross Margin % Range Over the Past 10 Years
Min: 33.9 Med: 41.85 Max: 44.6
Current: 37.46
During the past 13 years, the highestGross Margin % of Johnson Outdoors was 44.60%. The lowest was 33.90%. And the median was 41.85%.
JOUT's Gross Margin % is ranked worse than 60.66% of 793
companies
in the Travel & Leisure industry
Industry Median: 44.02
vs JOUT: 37.46
Johnson Outdoors had a gross margin of 38.82% for the quarter that ended in Mar. 2026 => Competition eroding margins
The 5-Year average Growth Rate of Gross Margin for Johnson Outdoors was -5.60% per year.
Johnson Outdoors (NAS:JOUT) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Johnson Outdoors had a gross margin of 38.82% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Johnson Outdoors Gross Margin % Related Terms
Johnson Outdoors Gross Margin % Historical Data
* Premium members only.
The historical data trend for Johnson Outdoors's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JOUT vs FNKO, ESCA, JAKK: Gross Margin % Comparison
For the Leisure subindustry, Johnson Outdoors's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Johnson Outdoors Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Johnson Outdoors's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Johnson Outdoors's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Johnson Outdoors (JOUT) has a Gross Margin % of 38.82% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Johnson Outdoors and its competitors. This is near median its historical median of 41.85. Over the past decade, Johnson Outdoors' Gross Margin % has ranged from 33.90 to 44.60. According to the industry distribution chart, Johnson Outdoors ranks #481 out of 793 companies in the Travel & Leisure industry, placing it in the top 60.7%.
Is Johnson Outdoors' Gross Margin % too high?
Johnson Outdoors' current Gross Margin % of 38.82% is near median its 10-year median of 41.85. Over the past 10 years, this metric has ranged from a low of 33.90 to a high of 44.60. The Travel & Leisure industry median Gross Margin % is 44.02. Johnson Outdoors' value of 38.82% is 11.8% below this industry median. Based on the distribution chart, Johnson Outdoors ranks #481 out of 793 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Johnson Outdoors has a GF Score™ of 72/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Johnson Outdoors' Gross Margin % compare to FNKO and ESCA?
According to the Travel & Leisure industry distribution chart, Johnson Outdoors ranks #481 out of 793 companies for Gross Margin %. This places Johnson Outdoors in the lower half of its industry. The industry median Gross Margin % is 44.02. Johnson Outdoors' value of 38.82% is 11.8% below this benchmark. Historically, Johnson Outdoors' own Gross Margin % has ranged from 33.90 to 44.60 over the past decade. While the company's 10-year median is 41.85 vs. the industry median of 44.02, Johnson Outdoors has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.02, based on 793 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Johnson Outdoors's current Gross Margin % of 38.82% is 11.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Johnson Outdoors and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.02 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Johnson Outdoors's current Gross Margin % is 38.82%, which is near median its own 10-year median of 41.85. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Johnson Outdoors stock overvalued right now?
Based on GuruFocus' analysis, Johnson Outdoors (JOUT) is currently considered Fairly Valued. The stock's GF Value™ is $44.35, compared to a current price of $45.99 — trading 3.7% above its estimated fair value. The current Gross Margin % is 38.82%, which is near median its 10-year median of 41.85 and 11.8% below the Travel & Leisure industry median of 44.02. Johnson Outdoors' overall GF Score™ is 72/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Johnson Outdoors (JOUT), the current Gross Margin % is 38.82% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Johnson Outdoors (JOUT) Overvalued in 2026?
Based on GuruFocus' analysis, Johnson Outdoors stock appears to be overvalued.
The current stock price of $45.99 is trading 3.7% above its estimated GF Value™ of $44.35.
GuruFocus considers Johnson Outdoors to be Fairly Valued.
Key valuation signals for JOUT:
Gross Margin %: 38.82% (near median its 10-year median of 41.85)
GF Value™: $44.35 vs. price of $45.99 (3.7% above fair value)
Industry Position: 11.8% below the Travel & Leisure median (#481 of 793)
No single metric tells the full story. See the JOUT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Johnson Outdoors Inc is a manufacturer and marketer of branded seasonal, outdoor recreation products used for fishing from a boat, diving, paddling, hiking and camping. The company has four operating segment: Fishing, Camping, Watercraft Recreation, and Diving. It generates maximum revenue from the Fishing segment which produces and markets products under different brands such as Minn Kota electric motors for quiet trolling or primary propulsion, marine battery chargers and shallow water anchors; Humminbird sonar and GPS equipment for fish finding, navigation and marine cartography; and Cannon downriggers for controlled-depth fishing. Geographically, it derives a majority of revenue from the United States and also has a presence in Europe, Canada, and other regions.
72GF Score
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