KitanotatsujinKITAF 81 Gross Margin % is 73.31% as of Feb. 2026, which is 3% below its 10-year median of 75.74. GuruFocus rates KITAF with a GF Score™ of 81/100 and a GF Value™ of $1.40. The stock has 5 warning signs investors should review. Among 1,902 Consumer Packaged Goods companies, Kitanotatsujin ranks better than 96.48% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Kitanotatsujin had a gross margin of 73.31% for the quarter that ended in Feb. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Kitanotatsujin Gross Margin % Related Terms
Kitanotatsujin Gross Margin % Historical Data
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The historical data trend for Kitanotatsujin's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Household & Personal Products subindustry, Kitanotatsujin's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kitanotatsujin Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Kitanotatsujin's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Kitanotatsujin's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Kitanotatsujin (KITAF) has a Gross Margin % of 73.31% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Kitanotatsujin and its competitors. This is near median its historical median of 75.74. Over the past decade, Kitanotatsujin's Gross Margin % has ranged from 73.86 to 79.97. According to the industry distribution chart, Kitanotatsujin ranks #67 out of 1902 companies in the Consumer Packaged Goods industry, placing it in the top 3.5%.
Is Kitanotatsujin's Gross Margin % too high?
Kitanotatsujin's current Gross Margin % of 73.31% is near median its 10-year median of 75.74. Over the past 10 years, this metric has ranged from a low of 73.86 to a high of 79.97. The Consumer Packaged Goods industry median Gross Margin % is 26.37. Kitanotatsujin's value of 73.31% is 178% above this industry median. Based on the distribution chart, Kitanotatsujin ranks #67 out of 1902 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Kitanotatsujin has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Kitanotatsujin's Gross Margin % compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Kitanotatsujin ranks #67 out of 1902 companies for Gross Margin %. This places Kitanotatsujin in the top 4% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 26.37. Kitanotatsujin's value of 73.31% is 178% above this benchmark. Historically, Kitanotatsujin's own Gross Margin % has ranged from 73.86 to 79.97 over the past decade. While the company's 10-year median is 75.74 vs. the industry median of 26.37, Kitanotatsujin has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.37, based on 1,902 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kitanotatsujin's current Gross Margin % of 73.31% is 178% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Kitanotatsujin and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kitanotatsujin's current Gross Margin % is 73.31%, which is near median its own 10-year median of 75.74. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kitanotatsujin stock overvalued right now?
Kitanotatsujin (KITAF) has a current Gross Margin % of 73.31%. The stock's GF Value™ is $1.40, compared to a current price of $0.97 — trading 30.7% below its estimated fair value. The current Gross Margin % is 73.31%, which is near median its 10-year median of 75.74 and 178% above the Consumer Packaged Goods industry median of 26.37. Kitanotatsujin's overall GF Score™ is 81/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Kitanotatsujin (KITAF), the current Gross Margin % is 73.31% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kitanotatsujin (KITAF) Overvalued in 2026?
Based on GuruFocus' analysis, Kitanotatsujin stock appears to be undervalued.
The current stock price of $0.97 is trading 30.7% below its estimated GF Value™ of $1.40.
Key valuation signals for KITAF:
Gross Margin %: 73.31% (near median its 10-year median of 75.74)
GF Value™: $1.40 vs. price of $0.97 (30.7% below fair value)
Industry Position: 178% above the Consumer Packaged Goods median (#67 of 1902)
No single metric tells the full story. See the KITAF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kitanotatsujin Corp is a Japan-based company engaged in the e-commerce business. It is involved in planning, development, manufacturing, and sales of its own original brand of health and beauty products. It basically involves the development, manufacturing, and sales of health foods, cosmetics, and general merchandise; operation of e-commerce sites; and countermeasures against counterfeiting.
81GF Score
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