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Pri0r1ty Intelligence GroupLSE:PR1 Gross Margin % is 60.28% as of Mar. 2026, which is 22% below its 10-year median of 77.01. The stock has 6 warning signs investors should review. Among 2,685 Software companies, Pri0r1ty Intelligence Group ranks better than 73.3% on this metric.
Pri0r1ty Intelligence Group (LSE:PR1) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Pri0r1ty Intelligence Group had a gross margin of 60.28% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Pri0r1ty Intelligence Group Gross Margin % Related Terms
Pri0r1ty Intelligence Group Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:PR1 vs MSFT, ORCL, PLTR: Gross Margin % Comparison
For the Software - Infrastructure subindustry, Pri0r1ty Intelligence Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pri0r1ty Intelligence Group Gross Margin % vs Software Industry
For the Software industry and Technology sector, Pri0r1ty Intelligence Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Pri0r1ty Intelligence Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Pri0r1ty Intelligence Group (LSE:PR1) has a Gross Margin % of 60.28% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Pri0r1ty Intelligence Group and its competitors. This is 22% below median its historical median of 77.01. Over the past decade, Pri0r1ty Intelligence Group's Gross Margin % has ranged from 63.18 to 77.01. According to the industry distribution chart, Pri0r1ty Intelligence Group ranks #717 out of 2685 companies in the Software industry, placing it in the top 26.7%.
Is Pri0r1ty Intelligence Group's Gross Margin % too high?
Pri0r1ty Intelligence Group's current Gross Margin % of 60.28% is 22% below median its 10-year median of 77.01. Over the past 10 years, this metric has ranged from a low of 63.18 to a high of 77.01. The Software industry median Gross Margin % is 40.49. Pri0r1ty Intelligence Group's value of 60.28% is 48.9% above this industry median. Based on the distribution chart, Pri0r1ty Intelligence Group ranks #717 out of 2685 companies in the Software industry, which is above the industry midpoint.
How does Pri0r1ty Intelligence Group's Gross Margin % compare to MSFT and ORCL?
According to the Software industry distribution chart, Pri0r1ty Intelligence Group ranks #717 out of 2685 companies for Gross Margin %. This puts Pri0r1ty Intelligence Group in the upper half of its industry. The industry median Gross Margin % is 40.49. Pri0r1ty Intelligence Group's value of 60.28% is 48.9% above this benchmark. Historically, Pri0r1ty Intelligence Group's own Gross Margin % has ranged from 63.18 to 77.01 over the past decade. While the company's 10-year median is 77.01 vs. the industry median of 40.49, Pri0r1ty Intelligence Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Software company?
The median Gross Margin % among Software companies is 40.49, based on 2,685 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pri0r1ty Intelligence Group's current Gross Margin % of 60.28% is 48.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Pri0r1ty Intelligence Group and its competitors. For the Software industry, the median Gross Margin % is 40.49 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pri0r1ty Intelligence Group's current Gross Margin % is 60.28%, which is 22% below median its own 10-year median of 77.01. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pri0r1ty Intelligence Group stock overvalued right now?
Pri0r1ty Intelligence Group (LSE:PR1) has a current Gross Margin % of 60.28%. The current Gross Margin % is 60.28%, which is 22% below median its 10-year median of 77.01 and 48.9% above the Software industry median of 40.49. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Pri0r1ty Intelligence Group (LSE:PR1), the current Gross Margin % is 60.28% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pri0r1ty Intelligence Group PLC is an artificial intelligence (AI) driven, data-powered software as a service (SaaS) solution that aims to help businesses at various stages of their journey by creating efficiency through technology. Its objective is to assist SMEs by providing a combination of services derived from deep learning, data architecture and AI models. It is building a digital agent for automated business processes, whose underlying technology is Priority Advisor. This bespoke AI-powered advisory bot uses Deep Learning and can engage investors, customers or stakeholders either on a website, IM or email server. It will collect data on customer interactions to enrich the language model and build community interest maps that power content creation and additional support services.
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