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ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Pri0r1ty Intelligence Group's annualized return on capital (ROC %) for the quarter that ended in Mar. 2026 was -79.90%.
As of today (2026-07-14), Pri0r1ty Intelligence Group's WACC % is 10.50%. Pri0r1ty Intelligence Group's ROC % is -46.10% (calculated using TTM income statement data).
Pri0r1ty Intelligence Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Pri0r1ty Intelligence Group (LSE:PR1) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Pri0r1ty Intelligence Group's WACC % is 10.50%. Pri0r1ty Intelligence Group's ROC % is -46.10% (calculated using TTM income statement data).
Pri0r1ty Intelligence Group earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is two times the semi-annual (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pri0r1ty Intelligence Group (LSE:PR1) has a ROC % of -79.90% as of Mar. 2026. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Pri0r1ty Intelligence Group and its competitors.
Is Pri0r1ty Intelligence Group's ROC % too high?
Pri0r1ty Intelligence Group's current ROC % is -79.90%.
How does Pri0r1ty Intelligence Group's ROC % compare to MSFT and ORCL?
Pri0r1ty Intelligence Group's ROC % of -79.90% can be compared against companies in the Software industry. The industry median ROC % is 3.09. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC % for a Software company?
The median ROC % among Software companies is 3.09, based on 2,829 companies in the industry. Companies in the top quartile (top 25%) have a ROC % significantly above this median, while those in the bottom quartile fall well below. However, ROC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC % mean?
A high ROC % can signal that a stock is expensive relative to its fundamentals. Return on capital is the ratio of current-period net income to average two-period capital. View historical data on Pri0r1ty Intelligence Group and its competitors. For the Software industry, the median ROC % is 3.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pri0r1ty Intelligence Group's current ROC % is -79.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pri0r1ty Intelligence Group stock overvalued right now?
Pri0r1ty Intelligence Group (LSE:PR1) has a current ROC % of -79.90%. The current ROC % is -79.90%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC % calculated?
ROC % is calculated from a company's financial statements. For Pri0r1ty Intelligence Group (LSE:PR1), the current ROC % is -79.90% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pri0r1ty Intelligence Group PLC is an artificial intelligence (AI) driven, data-powered software as a service (SaaS) solution that aims to help businesses at various stages of their journey by creating efficiency through technology. Its objective is to assist SMEs by providing a combination of services derived from deep learning, data architecture and AI models. It is building a digital agent for automated business processes, whose underlying technology is Priority Advisor. This bespoke AI-powered advisory bot uses Deep Learning and can engage investors, customers or stakeholders either on a website, IM or email server. It will collect data on customer interactions to enrich the language model and build community interest maps that power content creation and additional support services.
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