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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Pri0r1ty Intelligence Group's intangible assets for the quarter that ended in Mar. 2026 was £1.78 Mil.
Pri0r1ty Intelligence Group (LSE:PR1) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Pri0r1ty Intelligence Group Intangible Assets Related Terms
Pri0r1ty Intelligence Group Intangible Assets Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pri0r1ty Intelligence Group Intangible Assets Chart
Pri0r1ty Intelligence Group Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Pri0r1ty Intelligence Group (LSE:PR1) has a Intangible Assets of £1.78 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Pri0r1ty Intelligence Group and its competitors.
Is Pri0r1ty Intelligence Group's Intangible Assets too high?
Pri0r1ty Intelligence Group's current Intangible Assets is £1.78 Mil.
How does Pri0r1ty Intelligence Group's Intangible Assets compare to MSFT and ORCL?
Pri0r1ty Intelligence Group's Intangible Assets of £1.78 Mil can be compared against companies in the Software industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Software company?
A good Intangible Assets depends on the Software industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Pri0r1ty Intelligence Group and its competitors. Pri0r1ty Intelligence Group's current Intangible Assets is £1.78 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pri0r1ty Intelligence Group stock overvalued right now?
Pri0r1ty Intelligence Group (LSE:PR1) has a current Intangible Assets of £1.78 Mil. The current Intangible Assets is £1.78 Mil. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Pri0r1ty Intelligence Group (LSE:PR1), the current Intangible Assets is £1.78 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Pri0r1ty Intelligence Group PLC is an artificial intelligence (AI) driven, data-powered software as a service (SaaS) solution that aims to help businesses at various stages of their journey by creating efficiency through technology. Its objective is to assist SMEs by providing a combination of services derived from deep learning, data architecture and AI models. It is building a digital agent for automated business processes, whose underlying technology is Priority Advisor. This bespoke AI-powered advisory bot uses Deep Learning and can engage investors, customers or stakeholders either on a website, IM or email server. It will collect data on customer interactions to enrich the language model and build community interest maps that power content creation and additional support services.
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