Grupo Hoteleronta FeB de CV (MEX:HOTEL) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Grupo Hoteleronta FeB de CV had a gross margin of 50.28% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Grupo Hoteleronta FeB de CV Gross Margin % Related Terms
Grupo Hoteleronta FeB de CV Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:HOTEL vs MAR, HLT, H: Gross Margin % Comparison
For the Lodging subindustry, Grupo Hoteleronta FeB de CV's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Grupo Hoteleronta FeB de CV Gross Margin % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Grupo Hoteleronta FeB de CV's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Grupo Hoteleronta FeB de CV's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Grupo Hoteleronta FeB de CV (MEX:HOTEL) has a Gross Margin % of 50.28% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Grupo Hoteleronta FeB de CV and its competitors. This is 20% below median its historical median of 62.80. Over the past decade, Grupo Hoteleronta FeB de CV's Gross Margin % has ranged from 42.92 to 71.64. According to the industry distribution chart, Grupo Hoteleronta FeB de CV ranks #410 out of 790 companies in the Travel & Leisure industry, placing it in the top 51.9%.
Is Grupo Hoteleronta FeB de CV's Gross Margin % too high?
Grupo Hoteleronta FeB de CV's current Gross Margin % of 50.28% is 20% below median its 10-year median of 62.80. Over the past 10 years, this metric has ranged from a low of 42.92 to a high of 71.64. The Travel & Leisure industry median Gross Margin % is 44.09. Grupo Hoteleronta FeB de CV's value of 50.28% is 14% above this industry median. Based on the distribution chart, Grupo Hoteleronta FeB de CV ranks #410 out of 790 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Grupo Hoteleronta FeB de CV has a GF Score™ of 61/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Grupo Hoteleronta FeB de CV's Gross Margin % compare to MAR and HLT?
According to the Travel & Leisure industry distribution chart, Grupo Hoteleronta FeB de CV ranks #410 out of 790 companies for Gross Margin %. This places Grupo Hoteleronta FeB de CV in the lower half of its industry. The industry median Gross Margin % is 44.09. Grupo Hoteleronta FeB de CV's value of 50.28% is 14% above this benchmark. Historically, Grupo Hoteleronta FeB de CV's own Gross Margin % has ranged from 42.92 to 71.64 over the past decade. While the company's 10-year median is 62.80 vs. the industry median of 44.09, Grupo Hoteleronta FeB de CV has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Travel & Leisure company?
The median Gross Margin % among Travel & Leisure companies is 44.09, based on 790 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Grupo Hoteleronta FeB de CV's current Gross Margin % of 50.28% is 14% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Grupo Hoteleronta FeB de CV and its competitors. For the Travel & Leisure industry, the median Gross Margin % is 44.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Grupo Hoteleronta FeB de CV's current Gross Margin % is 50.28%, which is 20% below median its own 10-year median of 62.80. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Grupo Hoteleronta FeB de CV stock overvalued right now?
Based on GuruFocus' analysis, Grupo Hoteleronta FeB de CV (MEX:HOTEL) is currently considered Fairly Valued. The stock's GF Value™ is MXN4.37, compared to a current price of MXN4.45 — trading 1.8% above its estimated fair value. The current Gross Margin % is 50.28%, which is 20% below median its 10-year median of 62.80 and 14% above the Travel & Leisure industry median of 44.09. Grupo Hoteleronta FeB de CV's overall GF Score™ is 61/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Grupo Hoteleronta FeB de CV (MEX:HOTEL), the current Gross Margin % is 50.28% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Grupo Hoteleronta FeB de CV (MEX:HOTEL) Overvalued in 2026?
Based on GuruFocus' analysis, Grupo Hoteleronta FeB de CV stock appears to be overvalued.
The current stock price of MXN4.45 is trading 1.8% above its estimated GF Value™ of MXN4.37.
GuruFocus considers Grupo Hoteleronta FeB de CV to be Fairly Valued.
Key valuation signals for MEX:HOTEL:
Gross Margin %: 50.28% (20% below median its 10-year median of 62.80)
GF Value™: MXN4.37 vs. price of MXN4.45 (1.8% above fair value)
Industry Position: 14% above the Travel & Leisure median (#410 of 790)
No single metric tells the full story. See the MEX:HOTEL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Grupo Hotelero Santa Fe SAB de CV is a company in the Mexican hotel industry, focused on acquiring, converting, developing and operating its own hotels as well as third-party owned hotels. The Company focuses on strategic hotel location and quality, a hotel management model, strict expense control and the proprietary Krystal brand, as well as other international brands.
61GF Score
Get the complete analysis for MEX:HOTEL
Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
MEX:HOTEL has been successfully added to your 
