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Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Grupo Hoteleronta FeB de CV's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was MXN195 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was MXN585 Mil.
Grupo Hoteleronta FeB de CV (MEX:HOTEL) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Grupo Hoteleronta FeB de CV Selling, General, & Admin. Expense Related Terms
Grupo Hoteleronta FeB de CV Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Grupo Hoteleronta FeB de CV Selling, General, & Admin. Expense Chart
MEX:HOTEL vs MAR, HLT, H: Selling, General, & Admin. Expense Comparison
For the Lodging subindustry, Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Grupo Hoteleronta FeB de CV Selling, General, & Admin. Expense vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense falls into.
Grupo Hoteleronta FeB de CV Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN585 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of MXN585 Mil mean?
Grupo Hoteleronta FeB de CV (MEX:HOTEL) has a Selling, General, & Admin. Expense of MXN585 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Grupo Hoteleronta FeB de CV and its competitors.
Is Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense too high?
Grupo Hoteleronta FeB de CV's current Selling, General, & Admin. Expense is MXN585 Mil. Overall, Grupo Hoteleronta FeB de CV has a GF Score™ of 64/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense compare to MAR and HLT?
Grupo Hoteleronta FeB de CV's Selling, General, & Admin. Expense of MXN585 Mil can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Travel & Leisure company?
A good Selling, General, & Admin. Expense depends on the Travel & Leisure industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Grupo Hoteleronta FeB de CV and its competitors. Grupo Hoteleronta FeB de CV's current Selling, General, & Admin. Expense is MXN585 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Grupo Hoteleronta FeB de CV stock overvalued right now?
Based on GuruFocus' analysis, Grupo Hoteleronta FeB de CV (MEX:HOTEL) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN4.40, compared to a current price of MXN5.00 — trading 13.6% above its estimated fair value. The current Selling, General, & Admin. Expense is MXN585 Mil. Grupo Hoteleronta FeB de CV's overall GF Score™ is 64/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Grupo Hoteleronta FeB de CV (MEX:HOTEL), the current Selling, General, & Admin. Expense is MXN585 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Grupo Hoteleronta FeB de CV (MEX:HOTEL) Overvalued in 2026?
Based on GuruFocus' analysis, Grupo Hoteleronta FeB de CV stock appears to be overvalued.
The current stock price of MXN5.00 is trading 13.6% above its estimated GF Value™ of MXN4.40.
GuruFocus considers Grupo Hoteleronta FeB de CV to be Modestly Overvalued.
Key valuation signals for MEX:HOTEL:
Selling, General, & Admin. Expense: MXN585 Mil
GF Value™: MXN4.40 vs. price of MXN5.00 (13.6% above fair value)
No single metric tells the full story. See the MEX:HOTEL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Grupo Hotelero Santa Fe SAB de CV is a company in the Mexican hotel industry, focused on acquiring, converting, developing and operating its own hotels as well as third-party owned hotels. The Company focuses on strategic hotel location and quality, a hotel management model, strict expense control and the proprietary Krystal brand, as well as other international brands.
64GF Score
Get the complete analysis for MEX:HOTEL
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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