Monster BeverageMEX:MNST +7.34%97 Gross Margin % is 54.96% as of Mar. 2026, which is 5% below its 10-year median of 57.67. GuruFocus rates MEX:MNST with a GF Score™ of 97/100 and a GF Value™ of MXN1,346.45 (Modestly Overvalued). The stock has 6 warning signs investors should review. Among 115 Beverages - Non-Alcoholic companies, Monster Beverage ranks better than 90.43% on this metric.
The historical rank and industry rank for Monster Beverage's Gross Margin % or its related term are showing as below:
MEX:MNST'
s Gross Margin % Range Over the Past 10 Years
Min: 50.3 Med: 57.67 Max: 63.68
Current: 55.47
During the past 13 years, the highestGross Margin % of Monster Beverage was 63.68%. The lowest was 50.30%. And the median was 57.67%.
MEX:MNST's Gross Margin % is ranked better than 90.43% of 115
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 38.43
vs MEX:MNST: 55.47
Monster Beverage had a gross margin of 54.96% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Monster Beverage was -1.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Monster Beverage had a gross margin of 54.96% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Monster Beverage Gross Margin % Related Terms
Monster Beverage Gross Margin % Historical Data
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The historical data trend for Monster Beverage's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:MNST vs KDP, COCSF, COKE: Gross Margin % Comparison
For the Beverages - Non-Alcoholic subindustry, Monster Beverage's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Monster Beverage Gross Margin % vs Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, Monster Beverage's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Monster Beverage's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Monster Beverage (MEX:MNST) has a Gross Margin % of 54.96% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Monster Beverage and its competitors. This is near median its historical median of 57.67. Over the past decade, Monster Beverage's Gross Margin % has ranged from 50.30 to 63.68. According to the industry distribution chart, Monster Beverage ranks #11 out of 115 companies in the Beverages - Non-Alcoholic industry, placing it in the top 9.6%.
Is Monster Beverage's Gross Margin % too high?
Monster Beverage's current Gross Margin % of 54.96% is near median its 10-year median of 57.67. Over the past 10 years, this metric has ranged from a low of 50.30 to a high of 63.68. The Beverages - Non-Alcoholic industry median Gross Margin % is 38.43. Monster Beverage's value of 54.96% is 43% above this industry median. Based on the distribution chart, Monster Beverage ranks #11 out of 115 companies in the Beverages - Non-Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Monster Beverage has a GF Score™ of 97/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Monster Beverage's Gross Margin % compare to KDP and COCSF?
According to the Beverages - Non-Alcoholic industry distribution chart, Monster Beverage ranks #11 out of 115 companies for Gross Margin %. This places Monster Beverage in the top 10% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 38.43. Monster Beverage's value of 54.96% is 43% above this benchmark. Historically, Monster Beverage's own Gross Margin % has ranged from 50.30 to 63.68 over the past decade. While the company's 10-year median is 57.67 vs. the industry median of 38.43, Monster Beverage has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Beverages - Non-Alcoholic company?
The median Gross Margin % among Beverages - Non-Alcoholic companies is 38.43, based on 115 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Monster Beverage's current Gross Margin % of 54.96% is 43% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Monster Beverage and its competitors. For the Beverages - Non-Alcoholic industry, the median Gross Margin % is 38.43 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Monster Beverage's current Gross Margin % is 54.96%, which is near median its own 10-year median of 57.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Monster Beverage stock overvalued right now?
Based on GuruFocus' analysis, Monster Beverage (MEX:MNST) is currently considered Modestly Overvalued. The stock's GF Value™ is MXN1,346.45, compared to a current price of MXN1,688.40 — trading 25.4% above its estimated fair value. The current Gross Margin % is 54.96%, which is near median its 10-year median of 57.67 and 43% above the Beverages - Non-Alcoholic industry median of 38.43. Monster Beverage's overall GF Score™ is 97/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Monster Beverage (MEX:MNST), the current Gross Margin % is 54.96% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Monster Beverage (MEX:MNST) Overvalued in 2026?
Based on GuruFocus' analysis, Monster Beverage stock appears to be overvalued.
The current stock price of MXN1,688.40 is trading 25.4% above its estimated GF Value™ of MXN1,346.45.
GuruFocus considers Monster Beverage to be Modestly Overvalued.
Key valuation signals for MEX:MNST:
Gross Margin %: 54.96% (near median its 10-year median of 57.67)
GF Value™: MXN1,346.45 vs. price of MXN1,688.40 (25.4% above fair value)
Industry Position: 43% above the Beverages - Non-Alcoholic median (#11 of 115)
No single metric tells the full story. See the MEX:MNST stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang, and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to co-packers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster, owning a 20% stake.
97GF Score
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