SELECT * FROM `stock_list` WHERE `symbol` = "MOJO" and stock_list.exchange IN (SELECT exchange FROM gurufocu_main.stock_list_exchanges where country='USA' and active=1) limit 0,1 SELECT * FROM `stock_list` where symbol='MOJO' AND exchange = 'OTCPK' limit 0,1 SELECT * FROM `stock_list` WHERE `symbol` = "MOJO" and stock_list.exchange IN (SELECT exchange FROM gurufocu_main.stock_list_exchanges where country='USA' and active=1) limit 0,1
MOJO (EQUATOR Beverage Co) Gross Margin %
EQUATOR Beverage Co gross margin has been in long-term decline. The average rate of decline per year is -3.7%.
The historical rank and industry rank for EQUATOR Beverage Co's Gross Margin % or its related term are showing as below:
MOJO'
s Gross Margin % Range Over the Past 10 Years
Min: -178.79 Med: 44.24 Max: 47.91
Current: 44.23
During the past 13 years, the highestGross Margin % of EQUATOR Beverage Co was 47.91%. The lowest was -178.79%. And the median was 44.24%.
MOJO's Gross Margin % is ranked better than 66.67% of 108
companies
in the Beverages - Non-Alcoholic industry
Industry Median: 36.665
vs MOJO: 44.23
EQUATOR Beverage Co had a gross margin of 43.31% for the quarter that ended in Dec. 2023 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for EQUATOR Beverage Co was -3.70% per year.
EQUATOR Beverage Co Gross Margin % Historical Data
The historical data trend for EQUATOR Beverage Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of EQUATOR Beverage Co's Gross Margin %
For the Beverages - Non-Alcoholic subindustry, EQUATOR Beverage Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
EQUATOR Beverage Co's Gross Margin % Distribution in the Beverages - Non-Alcoholic Industry
For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, EQUATOR Beverage Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where EQUATOR Beverage Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
EQUATOR Beverage Co (OTCPK:MOJO) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
EQUATOR Beverage Co had a gross margin of 43.31% for the quarter that ended in Dec. 2023 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
EQUATOR Beverage Co Gross Margin % Related Terms
Thank you for viewing the detailed overview of EQUATOR Beverage Co's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
EQUATOR Beverage Co (EQUATOR Beverage Co) Business Description
EQUATOR Beverage Co is engaged in developing, producing, distributing, and marketing new beverage products. Its beverages have been certified Non-GMO Project Verified and USDA Organic, and It offers both nonalcoholic and ready-to-drink alcoholic options. In addition, It has a line of sparkling energy beverages targeted towards female consumers. Its beverages can be found in North America, the Caribbean, and Bermuda. It is committed to sustainability and use 100 percent recyclable, eco-friendly packaging that has a minimal impact on the environment. Furthermore, its products are plant-based, renewable, and eco-friendly. Coconut water is nature's hydration drink for the skin and body. In each 11 oz serving there are five essential electrolytes totaling 1043 mg more than other sports drinks.
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