MerryMart ConsumerPHS:MM 77 Gross Margin % is 18.13% as of Mar. 2026, which is 92% above its 10-year median of 9.45. GuruFocus rates PHS:MM with a GF Score™ of 77/100 and a GF Value™ of ₱1.11 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 305 Retail - Defensive companies, MerryMart Consumer ranks worse than 63.93% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
MerryMart Consumer had a gross margin of 18.13% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
MerryMart Consumer Gross Margin % Related Terms
MerryMart Consumer Gross Margin % Historical Data
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The historical data trend for MerryMart Consumer's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Grocery Stores subindustry, MerryMart Consumer's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
MerryMart Consumer Gross Margin % vs Retail - Defensive Industry
For the Retail - Defensive industry and Consumer Defensive sector, MerryMart Consumer's Gross Margin % distribution charts can be found below:
* The bar in red indicates where MerryMart Consumer's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
MerryMart Consumer (PHS:MM) has a Gross Margin % of 18.13% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on MerryMart Consumer and its competitors. This is 92% above median its historical median of 9.45. Over the past decade, MerryMart Consumer's Gross Margin % has ranged from 3.14 to 19.45. According to the industry distribution chart, MerryMart Consumer ranks #195 out of 305 companies in the Retail - Defensive industry, placing it in the top 63.9%.
Is MerryMart Consumer's Gross Margin % too high?
MerryMart Consumer's current Gross Margin % of 18.13% is 92% above median its 10-year median of 9.45. Over the past 10 years, this metric has ranged from a low of 3.14 to a high of 19.45. The Retail - Defensive industry median Gross Margin % is 24.14. MerryMart Consumer's value of 18.13% is 24.9% below this industry median. Based on the distribution chart, MerryMart Consumer ranks #195 out of 305 companies in the Retail - Defensive industry, which is below the industry midpoint. Overall, MerryMart Consumer has a GF Score™ of 77/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does MerryMart Consumer's Gross Margin % compare to KR and SFM?
According to the Retail - Defensive industry distribution chart, MerryMart Consumer ranks #195 out of 305 companies for Gross Margin %. This places MerryMart Consumer in the lower half of its industry. The industry median Gross Margin % is 24.14. MerryMart Consumer's value of 18.13% is 24.9% below this benchmark. Historically, MerryMart Consumer's own Gross Margin % has ranged from 3.14 to 19.45 over the past decade. While the company's 10-year median is 9.45 vs. the industry median of 24.14, MerryMart Consumer has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Defensive company?
The median Gross Margin % among Retail - Defensive companies is 24.14, based on 305 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. MerryMart Consumer's current Gross Margin % of 18.13% is 24.9% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on MerryMart Consumer and its competitors. For the Retail - Defensive industry, the median Gross Margin % is 24.14 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. MerryMart Consumer's current Gross Margin % is 18.13%, which is 92% above median its own 10-year median of 9.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MerryMart Consumer stock overvalued right now?
Based on GuruFocus' analysis, MerryMart Consumer (PHS:MM) is currently considered Possible Value Trap. The stock's GF Value™ is ₱1.11, compared to a current price of ₱0.44 — trading 60.8% below its estimated fair value. The current Gross Margin % is 18.13%, which is 92% above median its 10-year median of 9.45 and 24.9% below the Retail - Defensive industry median of 24.14. MerryMart Consumer's overall GF Score™ is 77/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For MerryMart Consumer (PHS:MM), the current Gross Margin % is 18.13% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is MerryMart Consumer (PHS:MM) Overvalued in 2026?
Based on GuruFocus' analysis, MerryMart Consumer stock appears to be undervalued.
The current stock price of ₱0.44 is trading 60.8% below its estimated GF Value™ of ₱1.11.
GuruFocus considers MerryMart Consumer to be Possible Value Trap.
Key valuation signals for PHS:MM:
Gross Margin %: 18.13% (92% above median its 10-year median of 9.45)
GF Value™: ₱1.11 vs. price of ₱0.44 (60.8% below fair value)
Industry Position: 24.9% below the Retail - Defensive median (#195 of 305)
No single metric tells the full story. See the PHS:MM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
MerryMart Consumer Corp is an emerging consumer-focused retail company. It is engaged in the operation of retail stores in the supermarket and household essentials category. It operates through Four divisions namely, MerryMart Grocery; MerryMart Market; and MerryMart Store, MerryMart Wholesale. It generates revenues from trading and selling goods and consumer products on a wholesale or retail basis.
77GF Score
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