SMORF (Smoore International Holdings) Gross Margin %: 31.70% (As of Dec. 2025) — 17% Below Median


SMORF Smoore International Holdings Ltd SMORF
90 GF Score
Price $1.40
GF Value $2.40
! 5 Warning Signs
View Full Analysis

What is Smoore International Holdings Gross Margin %?

Smoore International Holdings SMORF 90 Gross Margin % is 31.70% as of Dec. 2025, which is 17% below its 10-year median of 38.07. GuruFocus rates SMORF with a GF Score™ of 90/100 and a GF Value™ of $2.40. The stock has 5 warning signs investors should review. Among 47 Tobacco Products companies, Smoore International Holdings ranks better than 51.06% on this metric.

Gross Margin % is calculated as gross profit divided by its revenue. Smoore International Holdings's Gross Profit for the six months ended in Dec. 2025 was $371 Mil. Smoore International Holdings's Revenue for the six months ended in Dec. 2025 was $1,170 Mil. Therefore, Smoore International Holdings's Gross Margin % for the quarter that ended in Dec. 2025 was 31.70%.

Warning Sign:

Smoore International Holdings Ltd gross margin has been in long-term decline. The average rate of decline per year is -9.2%.


The historical rank and industry rank for Smoore International Holdings's Gross Margin % or its related term are showing as below:

SMORF' s Gross Margin % Range Over the Past 10 Years
Min: 24.31   Med: 38.07   Max: 53.63
Current: 34.05


During the past 10 years, the highest Gross Margin % of Smoore International Holdings was 53.63%. The lowest was 24.31%. And the median was 38.07%.

SMORF's Gross Margin % is ranked better than
51.06% of 47 companies
in the Tobacco Products industry
Industry Median: 33.29 vs SMORF: 34.05

Smoore International Holdings had a gross margin of 31.70% for the quarter that ended in Dec. 2025 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Smoore International Holdings was -9.20% per year.


Smoore International Holdings  (OTCPK:SMORF) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Smoore International Holdings had a gross margin of 31.70% for the quarter that ended in Dec. 2025 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Smoore International Holdings Gross Margin % Related Terms


Smoore International Holdings Gross Margin % Historical Data

* Premium members only.

The historical data trend for Smoore International Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Smoore International Holdings Gross Margin % Chart

Smoore International Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 53.63 43.31 38.75 37.39 34.07

Smoore International Holdings Semi-Annual Data
Dec16 Dec17 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 40.88 37.85 37.05 37.31 31.70

SMORF vs PM, MO, TPB: Gross Margin % Comparison

For the Tobacco subindustry, Smoore International Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Smoore International Holdings Gross Margin % vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Smoore International Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Smoore International Holdings's Gross Margin % falls into.


SMORF
90GF Score
Smoore International Holdings Ltd SMORF
Gross Margin % is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Smoore International Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Smoore International Holdings's Gross Margin for the fiscal year that ended in Dec. 2025 is calculated as

Gross Margin % (A: Dec. 2025 )=Gross Profit (A: Dec. 2025 ) / Revenue (A: Dec. 2025 )
=689.6 / 2024.104
=(Revenue - Cost of Goods Sold) / Revenue
=(2024.104 - 1334.52) / 2024.104
=34.07 %

Smoore International Holdings's Gross Margin for the quarter that ended in Dec. 2025 is calculated as


Gross Margin % (Q: Dec. 2025 )=Gross Profit (Q: Dec. 2025 ) / Revenue (Q: Dec. 2025 )
=371 / 1170.332
=(Revenue - Cost of Goods Sold) / Revenue
=(1170.332 - 799.332) / 1170.332
=31.70 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Frequently Asked Questions Learn more about Gross Margin % →
What does a Gross Margin % of 31.70% mean?
Smoore International Holdings (SMORF) has a Gross Margin % of 31.70% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Smoore International Holdings and its competitors. This is 17% below median its historical median of 38.07. Over the past decade, Smoore International Holdings' Gross Margin % has ranged from 24.31 to 53.63. According to the industry distribution chart, Smoore International Holdings ranks #23 out of 47 companies in the Tobacco Products industry, placing it in the top 48.9%.
Is Smoore International Holdings' Gross Margin % too high?
Smoore International Holdings' current Gross Margin % of 31.70% is 17% below median its 10-year median of 38.07. Over the past 10 years, this metric has ranged from a low of 24.31 to a high of 53.63. The Tobacco Products industry median Gross Margin % is 33.29. Smoore International Holdings' value of 31.70% is 4.8% below this industry median. Based on the distribution chart, Smoore International Holdings ranks #23 out of 47 companies in the Tobacco Products industry, which is above the industry midpoint. Overall, Smoore International Holdings has a GF Score™ of 90/100, reflecting its overall financial health beyond just this single metric.
How does Smoore International Holdings' Gross Margin % compare to PM and MO?
According to the Tobacco Products industry distribution chart, Smoore International Holdings ranks #23 out of 47 companies for Gross Margin %. This puts Smoore International Holdings in the upper half of its industry. The industry median Gross Margin % is 33.29. Smoore International Holdings' value of 31.70% is 4.8% below this benchmark. Historically, Smoore International Holdings' own Gross Margin % has ranged from 24.31 to 53.63 over the past decade. While the company's 10-year median is 38.07 vs. the industry median of 33.29, Smoore International Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Tobacco Products company?
The median Gross Margin % among Tobacco Products companies is 33.29, based on 47 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Smoore International Holdings's current Gross Margin % of 31.70% is 4.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Smoore International Holdings and its competitors. For the Tobacco Products industry, the median Gross Margin % is 33.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Smoore International Holdings's current Gross Margin % is 31.70%, which is 17% below median its own 10-year median of 38.07. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Smoore International Holdings stock overvalued right now?
Smoore International Holdings (SMORF) has a current Gross Margin % of 31.70%. The stock's GF Value™ is $2.40, compared to a current price of $1.40 — trading 41.7% below its estimated fair value. The current Gross Margin % is 31.70%, which is 17% below median its 10-year median of 38.07 and 4.8% below the Tobacco Products industry median of 33.29. Smoore International Holdings' overall GF Score™ is 90/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Smoore International Holdings (SMORF), the current Gross Margin % is 31.70% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Smoore International Holdings (SMORF) Overvalued in 2026?

Based on GuruFocus' analysis, Smoore International Holdings stock appears to be undervalued. The current stock price of $1.40 is trading 41.7% below its estimated GF Value™ of $2.40.

Key valuation signals for SMORF:

  • Gross Margin %: 31.70% (17% below median its 10-year median of 38.07)
  • GF Value™: $2.40 vs. price of $1.40 (41.7% below fair value)
  • GF Score™: 90/100 with 5 warning signs
  • Industry Position: 4.8% below the Tobacco Products median (#23 of 47)

No single metric tells the full story. See the SMORF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Smoore International Holdings Business Description

Other Exchanges 06969:Hong Kong
Address Xixiang Street, No. 16, Dongcai Industrial Zone, Gushu Community, Bao’an District, Guangdong, Shenzhen, CHN
Smoore International Holdings Ltd is engaged in providing atomization technology solutions. The group operates through two business segments: Corporate Client Oriented Business (ToB Business) and Self-Branded Business. The ToB Business focuses on the research, design, and manufacturing of vaping, heat-not-burn (HNB), and other atomization products, along with related technological services for corporate clients. The Self-Branded Business is involved in the research, design, manufacturing, and sale of self-branded electronic vaping and beauty atomization products. It generates the majority of its revenue from the Corporate Client Oriented Business (ToB Business) segment.
90GF Score

Get the complete analysis for SMORF

Gross Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$1.40
Price
$2.40
GF Value