SMORF (Smoore International Holdings) Selling, General, & Admin. Expense: $309 Mil (TTM As of Dec. 2025)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SMORF Smoore International Holdings Ltd SMORF
80 GF Score
Price $0.98
GF Value $1.19
Valuation Modestly Undervalued
! 5 Warning Signs
View Full Analysis

What is Smoore International Holdings Selling, General, & Admin. Expense?

Smoore International Holdings SMORF 80 Selling, General, & Admin. Expense is $309 Mil as of Dec. 2025. GuruFocus rates SMORF with a GF Score™ of 80/100 and a GF Value™ of $1.19 (Modestly Undervalued). The stock has 5 warning signs investors should review.

Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Smoore International Holdings's selling, general, & admin. expense for the six months ended in Dec. 2025 was $156 Mil. Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Dec. 2025 was $309 Mil.


Smoore International Holdings  (OTCPK:SMORF) Selling, General, & Admin. Expense Explanation

An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.

Warren Buffett likes companies with consistent SGA as the percentage of gross profit.

Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.

If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.


Smoore International Holdings Selling, General, & Admin. Expense Related Terms


Smoore International Holdings Selling, General, & Admin. Expense Historical Data

* Premium members only.

The historical data trend for Smoore International Holdings's Selling, General, & Admin. Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Smoore International Holdings Selling, General, & Admin. Expense Chart

Smoore International Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Selling, General, & Admin. Expense
Get a 7-Day Free Trial Premium Member Only Premium Member Only 165.89 220.26 195.15 251.85 312.22

Smoore International Holdings Semi-Annual Data
Dec16 Dec17 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Selling, General, & Admin. Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 100.67 98.38 153.82 153.30 155.93

SMORF vs PM, MO, TPB: Selling, General, & Admin. Expense Comparison

For the Tobacco subindustry, Smoore International Holdings's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Smoore International Holdings Selling, General, & Admin. Expense vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, Smoore International Holdings's Selling, General, & Admin. Expense distribution charts can be found below:

* The bar in red indicates where Smoore International Holdings's Selling, General, & Admin. Expense falls into.


SMORF
80GF Score
Smoore International Holdings Ltd SMORF
Selling, General, & Admin. Expense is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Smoore International Holdings Selling, General, & Admin. Expense Calculation

Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.

Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Dec. 2025 adds up the semi-annually data reported by the company within the most recent 12 months, which was $309 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Selling, General, & Admin. Expense of $309 Mil mean?
Smoore International Holdings (SMORF) has a Selling, General, & Admin. Expense of $309 Mil as of Dec. 2025. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Smoore International Holdings and its competitors.
Is Smoore International Holdings' Selling, General, & Admin. Expense too high?
Smoore International Holdings' current Selling, General, & Admin. Expense is $309 Mil. Overall, Smoore International Holdings has a GF Score™ of 80/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Smoore International Holdings' Selling, General, & Admin. Expense compare to PM and MO?
Smoore International Holdings' Selling, General, & Admin. Expense of $309 Mil can be compared against companies in the Tobacco Products industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Tobacco Products company?
A good Selling, General, & Admin. Expense depends on the Tobacco Products industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Smoore International Holdings and its competitors. Smoore International Holdings's current Selling, General, & Admin. Expense is $309 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Smoore International Holdings stock overvalued right now?
Based on GuruFocus' analysis, Smoore International Holdings (SMORF) is currently considered Modestly Undervalued. The stock's GF Value™ is $1.19, compared to a current price of $0.98 — trading 17.4% below its estimated fair value. The current Selling, General, & Admin. Expense is $309 Mil. Smoore International Holdings' overall GF Score™ is 80/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Smoore International Holdings (SMORF), the current Selling, General, & Admin. Expense is $309 Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Smoore International Holdings (SMORF) Overvalued in 2026?

Based on GuruFocus' analysis, Smoore International Holdings stock appears to be undervalued. The current stock price of $0.98 is trading 17.4% below its estimated GF Value™ of $1.19. GuruFocus considers Smoore International Holdings to be Modestly Undervalued.

Key valuation signals for SMORF:

  • Selling, General, & Admin. Expense: $309 Mil
  • GF Value™: $1.19 vs. price of $0.98 (17.4% below fair value)
  • GF Score™: 80/100 with 5 warning signs

No single metric tells the full story. See the SMORF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Smoore International Holdings Business Description

Other Exchanges 06969:Hong Kong
Address Xixiang Street, No. 16, Dongcai Industrial Zone, Gushu Community, Bao’an District, Guangdong, Shenzhen, CHN
Smoore International Holdings Ltd is engaged in providing atomization technology solutions. The group operates through two business segments: Corporate Client Oriented Business (ToB Business) and Self-Branded Business. The ToB Business focuses on the research, design, and manufacturing of vaping, heat-not-burn (HNB), and other atomization products, along with related technological services for corporate clients. The Self-Branded Business is involved in the research, design, manufacturing, and sale of self-branded electronic vaping and beauty atomization products. It generates the majority of its revenue from the Corporate Client Oriented Business (ToB Business) segment.
80GF Score

Get the complete analysis for SMORF

Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.98
Price
$1.19
GF Value